This outdoor ad is composed of simple English words, 10 of which have only one syllable. And yet it’s enigmatic nearly to the point of unintelligibility.
“Now goes viral, then scrambles to scale. Next means everyone goes to the launch party.”
And pop goes the weasel?
I spotted the sign on Van Ness Avenue, near San Francisco’s Civic Center and some distance from Google headquarters (35 miles away), Pier 48 (four miles away and the site of the Google Cloud Platform Users Conference, which begins today), or any other relevant landmark. It’s a short stroll from the ad to the symphony hall and opera house, but I doubt music aficionados are in the target demographic.
Here, for the benefit of everyone who isn’t fluent in Techlish, is my attempt at decryption: