Fritinancy

"Forsake your namesake"

Let the record show that I consume neither whisky (as it’s spelled in Scotland and Canada) nor whiskey (Ireland and the U.S.) and that, as fond as I am of my Irish and Irish-American friends, I am not a fan of St. Patrick’s Day, which in San Francisco, at least, might as well be called St. Inebriate’s Day. 

Still, for some reason I’ve been targeted on New Twitter by a promotion for Bushmills USA, the Jersey City arm of Old Bushmills Distillery of County Antrim, Northern Ireland. And the ad has been breaking my head.

New from me on Medium: A four-letter word

Not the sort of four-letter word I write about for the Strong Language blog. This four-letter word is just, and it played a significant role in a famous American advertisement.

Read all about it (friend link): The Four-Letter Word That Changed Advertising History.

 

February linkfest

I’ve started listening to the “Tech Won’t Save Us” podcast, expertly hosted by Canadian tech critic Paris Marx, who’s joined each week by an expert who critically examines “the tech industry, the powerful people who helm it, and the products and services it unleashes on the world.” Separating tech from politics, says Marx, “has consequences for us all, especially the most vulnerable.” I’m looking forward to reading books by two recent guests, Malcolm Harris (Palo Alto: A History of California, Capitalism, and the World), and Edward Niedermeyer (Ludicrous: The Unvarnished History of Tesla Motors). Niedermeyer introduced me to the useful word autonowashing, “the practice of making unverified or misleading claims which misrepresent the appropriate level of human supervision required by a partially or semi-autonomous product, service or technology.” (More -washing compounds here.)

 

“Tech Won’t Save Us” logo tee

 

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Books by friends

Something I hadn’t counted on when I plunged into blogging and then Twitter was how online connections could turn into real-life acquaintanceships—even friendships. By now, 16-plus years after I started blogging, I’ve met a number of internet pals: writers, name developers, linguists, and editors. When one of them accomplishes something special, I’m among the first to cheer.

Today I bring you news of new books by two internet friends. Huzzah!

December linkfest

Happy Festivus, the holiday for the rest of us! I don’t have the traditional aluminum pole, and this year I’m sparing you my Airing of Grievances. (But you can air your own grievance on FestivusWeb.) As for the other primary tradition, I discovered this year that there’s a Feats of Strength cocktail, which sounds kind of like a hot toddy. Did you know that English toddy comes from Hindi tari, which means “palm sap”?

“Festivus-infused” maple syrup from family-owned, Vermont-based Runamok. You can buy it at REI.

Read my previous Festivus posts.

And here’s a year-end link roundup:

November linkfest

Merriam-Webster chooses its words of the year based on the number of dictionary lookups. The 2022 winner, gaslighting, saw a 1740% increase, “with high interest throughout the year.” Runners-up include omicron, oligarch, and queen consort.

Gaslight (1944): “Strange drama of a captive sweetheart!”

 

And bear in mind Benjamin Dreyer’s sage counsel:

If we’re talking about fucking with someone’s sanity, it’s gaslighted. If we’re talking about a Victorian theater, it’s gaslit.

— Benjamin Dreyer (@BCDreyer) May 26, 2019

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A newish sense of “cover”

The verb to cover has lots of meanings: to lay something over something else, to apply a surface layer onto something, to make a new recording of another performer’s song, to protect, to match in value, even to copulate (said of horses, usually). Over the last five years I’ve noticed an emerging sense: “to appear on the cover of a magazine.”

So far, I’ve seen cover in this sense only in fashion and celebrity journalism, with veteran style bloggers Tom and Lorenzo in the vanguard.

Here’s an example from November 2017: “Ruth Negga covers @BazaarUK”

Ruth Negga covers @BazaarUK https://t.co/VV0vdifp5Y pic.twitter.com/PXepwF51r3

— Tom and Lorenzo (@tomandlorenzo) November 3, 2017

And here’s an example from this week from Elle magazine: “Gisele Bündchen covers ELLE’s October 2022 issue.”

 

On the Visual Thesaurus: Gun idioms

Guns, as we know, are pervasive in American culture. Unsurprisingly, they also pervade our everyday language. For my July Visual Thesaurus column—my parting shot, so to speak, after 16 years—I explore some of the idioms and metaphors borrowed from firearms, from riding shotgun to bullet train to firing line.

As always, full access is limited to subscribers for three months. Here’s a free sample, and keep reading for an explanation of why this is my parting shot:

Trigger

Following the June 24, 2022, US Supreme Court decision overturning federal abortion protections, some American states implemented trigger laws that limited or banned abortion within their jurisdictions. A trigger law is unenforceable when it’s passed, becoming enforceable only after one legal factor is changed, “triggering” the law’s implementation. A trigger warning is a statement that alerts a reader or viewer to the presence of content that may “trigger” distress; the term’s first published use, according to the OED, was in the title of a September 1993 Usenet group post: “possible movie trigger warning.” Trigger finger is a nickname for a medical condition in which a finger (or, frequently, thumb) becomes stuck in a bent position as though it were pulling on a gun’s trigger. The condition, also known as stenosing tenosynovitis, is caused by inflammation around the tendon in the affected finger.

Read the rest of Shoot! How Gun Idioms Color Our Speech.

Blog bonus!

Guns and gun-related lingo are also popular in branding. (In the column, I cover Quaker cereals’ long-running “shot from guns” ad campaign.) Here are a few examples of brand names borrowed from firearms:

My article on "the Big Lie" is now in "American Speech"

My short article about Big Lie for American Speech, the journal of the American Dialect Society, is now available online. You can read it by clicking the “PDF” button here.

The entry appears in the “Among the New Words” section, edited by Ben Zimmer, Kelly E. Wright, Brianne Hughes, and Charles E. Carson. This quarter’s new words were drawn from the nominations for 2021 Word of the Year, held January 7, 2022, via Zoom. (The overall winner was insurrection.)

The issue is dated May 2022, but the print edition was delivered in June and the online version was posted within the last couple of weeks. (For a while I was checking every day, but then I slacked off and voilà—there it was.)

My thanks to Ben Zimmer for inviting me to contribute—it’s my first-ever publication in an academic journal! I’ll have another entry in the August issue; I’ll let you know when it appears online.

Read the full Among the New Words article, which includes antiwork, no bones day, -core, and other noteworthy additions to the lexicon. (Read my Visual Thesaurus column on -core.)

June linkfest

“Place names and the stories behind them define how we perceive and connect to landscape. But we live in a world populated by places named for colonizers: Libraries, streets and counties across the country bear names like Washington, Jefferson and Jackson, while ‘San’s and ‘Santa’s dot the Southwest, shadowing California’s coast in missionaries’ cloaks. Can we even see the land underneath those names, in all its complexities? And what is the impact on the mind — especially the Indigenous mind — of a lifetime spent repeating colonizers’ names, invoking their stories?” (Brian Oaster for High Country News)

Trilingual sign in southern Colorado. Photo by Orin Hargraves. See my October 2021 Visual Thesaurus column (no paywall!) for more discussion of place names.

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