Fritinancy

On the Visual Thesaurus: “Influence” and “influencer”

Here’s something you probably didn’t know about me: I’m an influencer. At least Nordstrom thinks I am; I’ve racked up enough Nordy Club points to attain that semi-exalted status. But what does it mean?

My latest column for the Visual Thesaurus looks at ancient and contemporary meanings of influence and influencer, words that got a recent boost from a mysterious egg on Instagram and from Pope Francis’s Twitter account. Full access to the column is restricted to subscribers; here’s an excerpt:

The original “influencer” book was Dale Carnegie’s How to Win Friends and Influence People, published in 1936 and never since out of print. The “influence” in Carnegie's title is an old word, derived from the Latin for "flowing in," that was originally used in English in the 14th century to refer to the streaming of a fluid from the planets or stars that affected human behavior. (Astrology, in other words.) The viral disease known since the 1700s as “influenza” – Italian for “influence” – was originally attributed to occult or atmospheric influences; it started being abbreviated as “flue” around 1839, and as “flu” about six decades later. “Under the influence” (of alcohol) appeared in the 1860s; Mark Twain was one of the first to use the phrase. “Influence peddler” – a not-entirely-laudatory term for a person with the connections to arrange lucrative government contracts (for a fee) – entered the lexicon around 1949.

1964 edition

 

Today’s influencers are also selling connections, but those connections are measured in Instagram follower counts and YouTube “likes” instead of Senate votes. The professional influencer may be a teenager paid to promote juice or scented candles; it may even be an animal. (Yes, there are dogfluencers. And also fitfluencers, twinfluencers, and – my favorite spinoff – outfluencers, influential outdoors enthusiasts. For several years there was a parody Twitter account, @ProfJeffJarvis, that mocked the real Jeff Jarvis, a media and tech writer, as a “thinkfluencer.") The promotion – also known as “sponcon,” for “sponsored content” – isn't top down, like a TV commercial or billboard, but embedded in your social-media feed, “shared by someone who seems, on some aspirational level, like a peer,” as Annalisa Quinn wrote last year in the New York Times Magazine.

Read the rest of “Under the Influence.”

November linkfest

This month we give thanks for WOTY, dictionaries, diet jargon, naming advice, and more.

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Word-of-the-year season kicks off in traditional fashion with the Oxford Dictionaries selection. This year it’s toxic, as in toxic masculinity and toxic chemical. Interestingly, toxic derives from the Greek term for word for “poisoned arrow,” but only the “arrow” part. Toxic won out over other words on the shortlist, including incel, gaslighting, big dick energy, and gammon, the last of which was a Fritinancy word of the week in May. Oxford’s word of the year is “a word of expression that is judged to reflect the ethos, mood, or preoccupations of the passing year, and have lasting potential as a term of cultural significance.” Read more.

 

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Big dict energy: The stupendously useful Green’s Dictionary of Slang – which was published in three volumes in the UK in 2010 and which moved online in 2016 – is now free to all users. Read more in Ben Yagoda’s post on Lingua Franca, and follow Jonathon Green on Twitter.

 

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This tweet is good, and the thread that follows (click on the date stamp) is even better.

Trump cereals:
- Total Witch Hunt
- Golden Shower Grahams
- Leerios
- ICE Krispies
- Porn Flakes
- Racism Bran
- Special KKK
- Your Votes Don’t Count Chocula
- Honeycombover

— The Volatile Mermaid (@OhNoSheTwitnt) November 15, 2018

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October linkfest

Duck Fart, Buttery Nipple, and other “yummy cocktails with nasty-sounding names.” (Dictionary.com)

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Tesla CEO Elon Musk made an April Fools’ joke about “Teslaquila.” Now the company has filed an intent-to-use trademark application for Tesla-branded tequila. (Bloomberg)

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Video explainer: How the Beatles got their logo. (Brand New)

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Moons can have moons and they are called moonmoons https://t.co/PsLixAufSS pic.twitter.com/mefZ7aFZ7X

— New Scientist (@newscientist) October 10, 2018

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I’m quoted in this article by Corinne Purtill on the difference between asshat and assclown. (Quartz)

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And here’s more about asshat. (Merriam-Webster)

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July linkfest

Last week wine distributor Lot18 and MGM – producer of the Hulu streaming series The Handmaid’s Tale – announced one of the more harebrained merchandising collabs of recent years: three wines named after the show’s most prominent characters, Offred, Ofglen, and Serena Joy. It went about as badly as you might expect, and within 24 hours the wines had disappeared from the Lot18 website.

 

April linkfest

You know how Google names its Android versions after sweets like Kit Kat and Marshmallow? Well, writes Justin Pot, Microsoft should name its updates after dogs. (How to Geek)

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Speaking of Kit Kat, the brand is hugely popular in Japan, in part because “Kit Kat” translates to “You will surely win.” (Fortune; h/t MJF)

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A century ago, dozens of American girls were named Milady because of the success of a new product: the Milady Décolleté Gillette safety razor, developed to remove underarm hair. (And did you know that “underarm” was coined as a euphemism for “armpit”?) (Baby Name Wizard)

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March linkfest

“Most verbs stay basically the same in different grammatical roles. ‘Walk’ looks like ‘walks’ and ‘walked.’ But the word ‘be’ looks nothing like the word ‘am,’ which looks nothing like the word ‘were.’” (Arika Okrent for Curiosity.)

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When I wrote about mansplain, in September 2010, the earliest citation I found for the word was from an April 2009 Urban Dictionary entry. Now lexicographers at the OED have antedated mansplaining to a May 2008 comment about the TV show “Supernatural.”Katherine Connor Martin, Oxford University Press’s head of US dictionaries, says the OED usually waits a decade or so before adding new words, but makes exceptions when a word “is deemed important enough.” (Quartz)

Mansplain magazine via Matt Round

February linkfest

The Oscar-nominated 2017 film Three Billboards Outside Ebbing, Missouri has inspired at least two real-world imitations, reports AdWeek. After the shooting massacre in a Parkland, Florida, high school, the group Progressive Turnout Project placed a billboard with a gun-reform challenge outside the Janesville, Wisconsin, office of House Speaker Paul Ryan, who has accepted $61,401 in contributions from the National Rifle Association.

“17 killed in their classrooms. Still no gun reform? How come, Paul Ryan?”

 

And in London, Justice4Grenfell placed three mobile billboards outside Grenfell Towers, the site of disastrous fire last year that killed 71 people.

 

“71 dead / and still no arrests? / How come?”

 

For comparison, here are the billboards that appear in the film, which stars Frances McDormand.

 

January linkfest

Is an Eataly ad for truffles offensive to Italians and Italian-Americans? (Chicago Tribune)

December linkfest

The last linkfest of 2017! Let’s exorcise this miserable year with some amusing and edumacational links. And have yourselves a merry little Festivus.

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Drew Magary is back with the 2017 edition of his Hater’s Guide to the Williams-Sonoma catalog: “More than any reindeer parable or silly children’s rhyme, it is THIS catalog and its splendidly useless items wherein you and I can discover the TRUE meaning of Christmas, which is that it delays the pain and horrors of this shit world at least until after New Year’s.”

“You listen to me, Williams-Sonoma: There will NEVER be a fondueassaince. Ever.”

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November linkfest

Dictionary.com’s word of the year for 2017 is complicit. The selection is based on the number of online lookups, which spiked in March, when SNL featured a perfume ad parody; and in April, when Ivanka Trump said she didn’t know “what it means to be complicit.”

 

 

Collins Dictionary, based in London and Glasgow, got a head start on the WOTY competition in early November, selecting fake news over runners-up such as unicorn, echo chamber, and gig economy. (Related: My November 2016 post on fake.)