Volkswagen started the game 50 years with its famous Think Small ads, and Apple imitated the slogan to great effect with Think Different. Lately, the imperative-adjective formula has proved irresistible to creative directors hoping for some borrowed interest.
I’ve written about Think Blue, Rethink Possible, Unleash Deadly, Let’s Tonic, Let’s Merry, Enjoy Better, and Let’s Pizza (which is actually the name of a company). The formula keeps chugging along. Here are two recent sightings of the imperative-adjective ad slogan.