Fritinancy

Words of the decade 2010–2019: Fritinancy edition

In a few weeks, members of the American Dialect Society (and of the word-loving public) will gather in New Orleans and vote on the words of the year and the decade. Ten years ago, the American Dialect Society picked google as its overall winner; my own list back then included blog, Ground Zero, terrorism, and PTSD.

New decade, new list. As before, I’m following ADS criteria. To qualify for my list, a word must be:

• demonstrably new or newly popular in the decade in question
• widely and/or prominently used in the decade in question
• indicative or reflective of the popular discourse
• not a peeve or a complaint about overuse or misuse

I confess a bias toward my interests in technology, business, and social media (just as the ADS has a bias toward words of specifically linguistic interest).

I welcome your own nominations in the comments. You can also submit words of the year and decade to ADS: woty@americandialect.org.

As for WOTY, I’ll post my own nominations soon—see last year’s list here—and have already posted my choices for brand names of the decade.

Brands of the decade: 2010–2019

Ten years ago, when social media and blogging were still new and a rational person was in the White House, I did something ambitious and presumptuous: I published a list of the Brands of the Decade.*

And now it’s time to do it again.

To qualify for my highly subjective top-12 list, a brand had to meet these guidelines:

• Founded during the second decade of the 21st century or shortly before or
• Had a significant impact on the way we do business or live our lives during this decade or
• Consistently made headlines during the decade (for better or worse).

Because I’m a name developer, I gave a little extra weight to brands with interesting or influential names.

A message to sticklers: Yes, I know that actually a decade begins in a year ending in 1, not 0. SORRY.

In alphabetical order, then:

Word of the week: Pizzazz

The NBCNews.com headline over Jonathan Allen’s story kvetched about the lack of “drama” on the first day of the impeachment hearings in the House of Representatives, but the person in charge of the Twitter account chose a more, well, pizzazz-y synonym for “drama.”

Analysis: The first two witnesses called Wednesday testified to President Trump's scheme, but lacked the pizzazz necessary to capture public attention. https://t.co/1UfkaeZ3I4

— NBC News (@NBCNews) November 14, 2019

Word of the week: Apostrophe

You know what an apostrophe is. It’s the little squiggle above the baseline in don’t and it’s that substitutes for a missing letter (o and i, respectively). Or it’s the little squiggle that denotes possession, because there is in fact a missing letter in those words: In Chaucer’s time, genitives (the linguistic term for what we casually call possessives) were formed by inserting an e before the s (the doges bone). We get apostrophe from Greek, with stops in Latin and French; the original form means “avert, turn away,” which is why we also use apostrophe for the rhetorical device of “turning away” to briefly address some person or thing—as one often does, say, on Twitter.

Via Adam Parker Writing

 

And speaking of Twitter, here’s what an apostrophe is not: It’s not a hyphen.

Word of the week: Cow

Last week’s headlines were full of bovine references. I’m not talking about the usual bull: This was all about a fake cow with hundreds of thousands of (presumably) real Twitter followers—a cowfluencer, you might say—that’s being sued by a sitting U.S. congressman.

The cow in question (1,200 followers on March 18, 634,000 followers on March 24):

 

The congressman (404,000 followers):

 

Yes, Devin Nunes of California’s Central Valley, the ranking Republican on the House Intelligence Committee, is suing Twitter over a parody account that tweets hashtags like #TheMooovement and #ProtectTheHerd and mocks the “udderly worthless” congressman, who owns a dairy farm not in his home county, as he often boasts, but in far-off Iowa. Nunes is also suing a parody account called Devin Nunes’ Mom and a couple of non-anonymous accounts, all of which he claims “repeatedly tweeted and retweeted abusive and hateful content” about him. He’s asking for $250 million in compensatory damages and $350,000 in punitive damages. Because Nunes is a public figure, the suits have little chance of succeeding, but they’ll keep a herd of lawyers busy for a while.

Headline writers had a field day—or was it a pasture day?—with cow-related headlines: “How Now, Defamatory Cow?”, “Jimmy Kimmel Milks Devin Nunes’ Cow for Late-Night Comedy,” “Devin Nunes Is Having a Cow.” (More about “how now” and “have a cow” in a bit.) At a “release the Trump-Russia report” demonstration in Washington Saturday evening, some people in the crowd wore cow costumes.

Outside the White House tonight: pic.twitter.com/h6i5oq1PIe

— Olivia Nuzzi (@Olivianuzzi) March 23, 2019

But enough about current events. My own interest is in the little word at the center of the beef: cow.

Words of the year 2018: Fritinancy edition

It’s time to say good riddance to 2018 and to play #WOTY, the word-nerd’s favorite game. The score so far: Dictionary.com has chosen misinformation as its word of the year, with representation, self-made, and backlash) as runners-up; Oxford Dictionaries chose toxic (from a shortlist that included eight other words, one of them a former Fritinancy word of the week, gammon); Collins Dictionary selected single-use (runners-up: VAR, floss, and plogging); and Fresh Air language maven Geoff Nunberg picked nationalist. The Emmett Lee Dickinson Museum, an anonymous internet-based project, has been counting down the month of December with a daily WOTY; contenders so far have included thoughts and prayers, amorality, and, yes, flossing. (It’s a dance, in case you hadn’t known.) UPDATE: Mike Pope has posted his own very comprehensive list, which includes donugs, testilying, and TEDsplaining.

Here are my own candidates for #WOTY18, in alphabetical order.

Word of the week: Toady

“This is, without a doubt, the most uninformed, toady, poorly written, categorically untrue statement I have ever seen a President of the United States make.” That’s what reporter Robin Wright said Joe Cirincione, a nuclear-security expert and president of Ploughshares Fund, had told her for a story published November 20 in the online edition of the New Yorker. Had she misheard? Surely Cirincione had said “toadying,” the adjective that means “in an obsequious manner”?

But no: the quote in fact reproduced a tweet Cirincione had posted earlier that day.

This is, without a doubt, the most uninformed, imbecilic, toady, poorly-written, categorically untrue statement I have ever seen from a president of the United States. A complete disgrace. https://t.co/9eqoWFeroX

— Joe Cirincione (@Cirincione) November 20, 2018

Toady is a word with a colorful past, about which more in a bit. It’s a noun (“servile parasite,” “fawning flatterer”) or a verb (“to behave like a toady”), but not a modifier. Not any longer, that is.

The Toadies in Super Mario World are neither sycophantic humans nor toads; they resemble a cross between Harry Potter and a high school’s eagle mascot. Source: Mariowiki.

 

Word of the week: Stunt

Have you ever noticed a certain word a couple of times within a short period of time, and then started seeing it everywhere? The Stanford linguist Arnold Zwicky calls this the frequency illusion*, and I was afflicted by it last week. The word I kept seeing was stunt, the noun, and the more I looked into it the more it seemed to multiply. What was particularly striking was how it was implemented across the political spectrum to comment on recent events. I even discovered a new-to-me slang definition of the verb to stunt.

The Stunt Man (1980). Delightful movie. Its Spanish title, by the way, is El Especialista.

July linkfest

Last week wine distributor Lot18 and MGM – producer of the Hulu streaming series The Handmaid’s Tale – announced one of the more harebrained merchandising collabs of recent years: three wines named after the show’s most prominent characters, Offred, Ofglen, and Serena Joy. It went about as badly as you might expect, and within 24 hours the wines had disappeared from the Lot18 website.

 

Word of the week: Sicko

On February 22 – the birthday of America’s first president, George Washington – @RealDonaldTrump rose early and poked out a farrago of tweets – seven in all – proffering his theories about guns, schools, and a “GREAT DETERRENT” (his capitalization) to massacres like the one that occurred on Valentine’s Day at Marjory Stoneman Davis High School in Parkland, Florida. Scattered within those tweets like so much buckshot were three occurrences of the word sicko. 

....immediately fire back if a savage sicko came to a school with bad intentions. Highly trained teachers would also serve as a deterrent to the cowards that do this. Far more assets at much less cost than guards. A “gun free” school is a magnet for bad people. ATTACKS WOULD END!

— Donald J. Trump (@realDonaldTrump) February 22, 2018

....If a potential “sicko shooter” knows that a school has a large number of very weapons talented teachers (and others) who will be instantly shooting, the sicko will NEVER attack that school. Cowards won’t go there...problem solved. Must be offensive, defense alone won’t work!

— Donald J. Trump (@realDonaldTrump) February 22, 2018