Fritinancy

Word of the week: Gambit

I usually wait for at least three sightings of a phenomenon to declare a trend. But in the case of gambit, I decided that two big, unrelated occurrences within a single week were sufficient. They were certainly enough to start me scurrying down multiple rabbit holes, etymological and cultural.

September linkfest

Mountain Dew, the neon-yellow-green soft drink brand owned by PepsiCo, evidently failed to consult anyone in Scotland before it introduced its new ad slogan, “Epic thrills start with a chug.” If it had, it would have learned that chug is Scottish slang for masturbate. (Jelisa Castrodale for Vice, via Language Log)

 

That word: It does not mean what you think it means. Not in Scotland, anyway. (Via @jaysebro)

Fear itself

It’s a frightful season for book publishers.

Girls, girls, girls!

A few years ago I noted the proliferation of girl-y book titles: Gone Girl, How to Build a Girl, Not That Kind of Girl, et al. (not to mention The Girl with the Dragon Tattoo and her multiple avatars). The trend flattened out for a while, but lately it’s burst back, more robust than ever, in plural form. Where the earlier literary crop tended to favor self-reflective memoirs or novels with complicated protagonists, the new girls in town are historical and come in groups or crews; in one way or another, they made history en masse.

From just the last year and a half we have: 

April linkfest

You know how Google names its Android versions after sweets like Kit Kat and Marshmallow? Well, writes Justin Pot, Microsoft should name its updates after dogs. (How to Geek)

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Speaking of Kit Kat, the brand is hugely popular in Japan, in part because “Kit Kat” translates to “You will surely win.” (Fortune; h/t MJF)

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A century ago, dozens of American girls were named Milady because of the success of a new product: the Milady Décolleté Gillette safety razor, developed to remove underarm hair. (And did you know that “underarm” was coined as a euphemism for “armpit”?) (Baby Name Wizard)

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Dear, dear

According to business-etiquette experts Barbara Pachter and Will Schwalbe, starting an email with “Dear ___” will likely be perceived as “old-fashioned” or “a bit too formal.” Much safer, they tell Business Insider, to use “Hi.”

Tell that to the people coming up with titles for new or recent movies, TV series, plays, and books. For them, it’s “Dear” all the way down.

February linkfest

The Oscar-nominated 2017 film Three Billboards Outside Ebbing, Missouri has inspired at least two real-world imitations, reports AdWeek. After the shooting massacre in a Parkland, Florida, high school, the group Progressive Turnout Project placed a billboard with a gun-reform challenge outside the Janesville, Wisconsin, office of House Speaker Paul Ryan, who has accepted $61,401 in contributions from the National Rifle Association.

“17 killed in their classrooms. Still no gun reform? How come, Paul Ryan?”

 

And in London, Justice4Grenfell placed three mobile billboards outside Grenfell Towers, the site of disastrous fire last year that killed 71 people.

 

“71 dead / and still no arrests? / How come?”

 

For comparison, here are the billboards that appear in the film, which stars Frances McDormand.

 

Word of the week: Chagrin

Such a lovely-sounding word; such a subtle, complex, and nearly universal emotion: “acute vexation, annoyance, or mortification, arising from disappointment, thwarting, or failure,” as the OED puts it*; “disquietude or distress of mind caused by humiliation, disappointment, or failure,” according to Merriam-Webster. It found its way into English from French in the late 17th century, and was considered “affected or frenchified” for several decades thereafter. Alexander Pope used chagrin in his 1714 narrative poem “The Rape of the Lock,” where he rhymed it with “spleen.” (Pope may have been singlehandedly responsible for rescuing chagrin from French purgatory: the OED gives two additional example sentences from his correspondence.)

I was surprised to learn that chagrin comes not from the language of moods but from the lexicon of the physical world. You may know its Anglicized form, shagreen (yes, rhymes with “spleen”), which means “rough, untanned leather … prepared from the skin of the horse, ass, etc., or of the shark, seal, etc., and frequently dyed green.” It’s also a color name.

From The Spruce, a home-and-family website: “If you're looking for a fun green paint color, consider Shagreen. This green is right on the cusp of warm and cool, with just enough softness to push it over to the cool side.”

 

How did a word for a type of leather become a word for a type of feeling?

Get a room!

One of the first posts I wrote for this blog was about passion. Not the carnal sort, mind you, but the passion that’s become a cliché on corporate websites and in training seminars and, of course, all over LinkedIn. A passion for accounting. A passion for petroleum economics. A passion for diesel engines.

You’d think that after all these years the fires of commercial passion would have been extinguished. But no: I’m still finding embers in the wild.

Goodness!

Pretty much everywhere you look, things are bad. Sexual predators in Hollywood, Washington, Alabama, and between and beyond. Wildfires in Los Angeles and Ventura counties – in December! (As someone observed on Twitter this week, there’s no such thing as “fire season” any more.) The rapacious tax bill. The shrinking of public lands. Reckless, cynical legislation designed to make it easier to carry concealed weapons anywhere you damn want.

But don’t give up quite yet: On TV, badness takes a holiday, and it’s all Good. I counted five Good titles in the current lineup, one coming soon, one in production, and two more that ended recently and are still viewable on demand.