Fritinancy

How "Daisy" changed political advertising

Election Day, November 3: A polarizing Republican candidate who has spent much of his adult life heading a family business faces a Democrat who has spent most of his adult life as an elected official. The Republican has been branded as an extremist, a narcissist, and possibly a fascist—none of which deters his fanatical supporters. The Democrat is overshadowed by a glamorous predecessor and tarred by a specious eleventh-hour scandal. In the background—or foreground, depending on your perspective—are widespread racial and youth uprisings that some people suspect are ignited by “Communists” and “anarchists.”

2020? No, I’m describing 1964, when the November election date was the same as this year’s. It was a year of violence in Harlem and Jersey City; of the murders of three civil-rights workers in Mississippi; of heated free-speech protests in Berkeley. It was the year Democratic President Lyndon B. Johnson, running for his first full term less than a year after the JFK assassination, faced Arizona Senator Barry Goldwater, a far-right Republican who had beaten all of the Establishment contenders—Nelson Rockefeller, Henry Cabot Lodge, William Scranton—to win his party’s nomination.

I’ve thought a lot about the parallels between then and now while I read historian Rick Perlstein’s Before the Storm: Barry Goldwater and the Unmaking of the American Consensus. The book was published in 2001, long before our current troubles, but it’s a timely and vivid reminder of how history rhymes.*

 

One 1964 event stands apart for its strangeness and impact: the Johnson campaign’s rule-breaking late-campaign TV spot. It’s known today by a one-word title, “Daisy,” and it permanently changed the way political campaigns were waged.

Still shot from “Daisy” ad, 1964

Jush and zhuzh and tszuj

A TikTok video by QueenBV59, about her preparations for casting a ballot during early voting, was shared all over Twitter on Thursday. I’ve watched it half a dozen times myself.

SHE READY pic.twitter.com/zLWQbSMljH

— Meena Harris (@meenaharris) October 15, 2020

One repeated word—jush—was new to me and, apparently, to some other viewers as well.

OK, folks, I’m gonna go over here and get my jush

Y’all need to get y’all jush and get y’all vote on

I’m gonna get my damn jush

Jush—rhymes with push—turns out to be a rare slang term that can be traced to a single person. But it isn’t quite as simple as that.

August linkfest

I’ve been reading some excellent books—more about them soon—but right now I want to tell you about a couple of interesting podcasts for language lovers.

• Word Matters is “a show for readers, writers, and anyone who ever loved their English class”; it’s hosted by four Merriam-Webster lexicographers: Emily Brewster, Neil Serven, Ammon Shea, and Peter Sokolowski. Episodes have tackled singular kudo, the pronunciation of antennae, and everyone’s favorite bugaboo, irregardless (which is definitely “a word” even though my editing software red-squigglies it. Yes, “red-squigglies” is also a word. Because I said so, that’s why.)
• Science Diction is “a bite-sized podcast about words—and the science stories behind them,” brought to you by the folks at NPR’s “Science Friday” and hosted by Johanna Meyer. Did you know that restaurant originally meant “a medicinal soup”? Do you know “the linguistic reason why ‘Rocky Road’ sounds so dang delicious”? How about the connection between cobalt and German folklore? Lots more like that, too.

The kobold. (Source)

Silicon Valley maps

This hand-painted map from 1981 is believed to be the earliest map of Silicon Valley to highlight the region’s technology companies. It was created by Corbin Hillam, a designer and illustrator of children’s books.

 

Via the David Rumsey historical map collection

There are lots of hidden treasures in the map. (Golf! Baseball! Wineries! Skiing! Wait—skiing?) What I’m looking at, though, are the company names, which are perfectly of their era, meaning they sound like they were spit out by a room-size UNIVAC computer: Ampex, Memorex, Acuronex, Siliconix, Measurex, Litronix. (An even more famous x-suffixed company, Xerox PARC, is mysteriously missing. It was in founded in 1969 near Stanford University—PARC stands for Palo Alto Research Center—and in 1981 the company’s 8010 Star Information System became the first commercial computer that uses a mouse.) In that environment, the eponyms—Fairchild, Lockheed, Hewlett Packard before it became HP—are the standouts.

(Watch a 2019 interview with artist Corbin Hillam.) 

Over the next decade, print maps continued to be popular marketing devices for Silicon Valley tech companies—and the names on the maps continued to illustrate naming trends.

Soap

Is our modern obsession with showering just another form of hygiene theater? That’s the premise of James Hamblin’s new book Clean: The New Science of Skin, which Brooke Jarvis reviews in the August 3 & 10 issue of the New Yorker. (In May, the New Yorker published Jarvis’s wonderful piece about eels. No matter what you think you think, or don’t think, about eels, you should read that piece.)

James Hamblin stopped showering five years ago (he still washes his hands, you’ll be glad to know), and is doubtful, Jarvis writes, “about all the scrubbing and soaping—not to mention moisturizing and deodorizing and serum-and-acid application—to which we subject the rest of our body’s largest organ, and about the companies that spend a lot of money to convince us that we must do so to be clean.”

It’s those companies, and their massive marketing budgets, that interest me.

Links for shut-ins

Here in California, we’re closing in on four weeks of shelter-in-place. Cancellations and closures began even earlier. I’d had tickets to the International Ocean Film Festival, the San Francisco Silent Film Festival, the San Francisco International Film Festival, the San Francisco Ballet’s “Midsummer Night’s Dream,” and Loot at the Aurora Theatre—all canceled. (The silent film festival will take place in November instead of April.) I’d signed up for a class on the musical-theater genius Stephen Sondheim (happy 90th birthday, Mr. S.!): canceled.

And work? Clients went dark. They’re struggling, too.

We’re all coping in different ways. Here are some of things I’m finding helpful.

March linkfest

This month’s book recommendation is I Like to Watch (2019), by the Pulitzer Prize–winning television critic Emily Nussbaum. The book collects a decade’s worth of Nussbaum’s reviews and essays for the New Yorker and other publications, including one written especially for the book. Nussbaum is such a good writer that she made me care about shows that hadn’t appealed to me (I’ve watched exactly one episode each, for example, of “The Sopranos,” “Buffy the Vampire Slayer,” and “Lost”). And she made me care even more deeply about subjects I was already drawn to, like the complicated career of Joan Rivers and the way the 2016 presidential election made “jokes” unfunny. (You can read the jokes essay—one of the best pieces of writing to come out of that twisted season—here.)

 

Every. Thing.

Books and podcasts that focus on one thing are so early-21st-century. In 2020 the way to grab eyes and ears is by promising every. damn. thing.

Here’s a long list that undoubtedly doesn’t include everything.

Huge

The title of Diane Ravitch’s new book about American schools, Slaying Goliath, struck me right between the eyes. Hadn’t I seen something like it very recently?

 

 

January linkfest

I’ll get to the regularly scheduled links in a bit, but I wanted to lead off with some recommendations from my 2019 media diet (a term I’ve borrowed from Jason Kottke, whose blog always makes for tasty consumption).