Fritinancy

Words of the decade 2010–2019: Fritinancy edition

In a few weeks, members of the American Dialect Society (and of the word-loving public) will gather in New Orleans and vote on the words of the year and the decade. Ten years ago, the American Dialect Society picked google as its overall winner; my own list back then included blog, Ground Zero, terrorism, and PTSD.

New decade, new list. As before, I’m following ADS criteria. To qualify for my list, a word must be:

• demonstrably new or newly popular in the decade in question
• widely and/or prominently used in the decade in question
• indicative or reflective of the popular discourse
• not a peeve or a complaint about overuse or misuse

I confess a bias toward my interests in technology, business, and social media (just as the ADS has a bias toward words of specifically linguistic interest).

I welcome your own nominations in the comments. You can also submit words of the year and decade to ADS: woty@americandialect.org.

As for WOTY, I’ll post my own nominations soon—see last year’s list here—and have already posted my choices for brand names of the decade.

Hidden messages in broadcast call letters

Long-time listener here, but I’m the first to admit to some gaps in my knowledge of radio history. Oh, sure, I knew that US radio and TV call letters begin with “W” for stations east of the Mississippi and “K” for stations west of the Mississippi*, and that Canadian stations’ call signs begin with “C.” I recognized many call letters as representing the networks that owned or operated them: KABC, WCBS, KPBS. I knew that the call signs of many public-radio stations include the initials of the colleges and universities that house their studios: KFJC (Foothill Junior College), KCSM (College of San Mateo), KPCC (Pasadena City College), WBUR (Boston University Radio). And I appreciated the Bay Area references in many local stations’ call letters: KABL, KFOG, KOIT (for Coit Tower, one of the city’s quirkier landmarks).

I also knew one call sign whose initials stood for a phrase: Chicago’s WGN, for “World’s Greatest Newspaper,” aka the Chicago Tribune. But it wasn’t until I started watching Ken Burns’s excellent eight-episode Country Music on PBS (that’s Public Broadcasting System, in case you didn’t already know) that I learned how many other early call signals—though randomly assigned—took on extra character as initialisms for slogans and phrases used as commercial gimmicks or mnemonics.

Undated ad for WSM, which began broadcasting from Nashville on October 5, 1925.

Let’s hear it for the boys

I’ve been watching The Boys on Amazon Prime, and along with enjoying the clever conceit (superheroes as corrupt bad guys controlled by an evil mega-corporation) and the dash of Brit slang and swearing (shufti, dekko, chuffed, lots of casual cunts), I’ve been thinking about the title. The show is based on a graphic-novel series that I’ve never read, and maybe “boys” is more overtly explained there, but on the show we’re left to infer that The Boys are the good-guy squad, even though one of their number is a young woman.

 

They aren’t the only capital-B Boys trending in popular-culture titles right now. Although less robust than the ongoing Girl/Girls title phenomenon (see my posts from 2015 and from 2018), “Boy/Boys” is still a trendlet worth noting.

Pretty big little tiny lying things

The news that Tiny Pretty Things, the 2016 YA novel about ballet students by Sona Charaipotra and Dhonielle Clayton, is being made into a 10-episode Netflix series sent me into a free-association reverie.

“Black Swan meets Pretty Little Liars.” – Amazon. The sequel (2017) is titled Shiny Broken Pieces.

Word of the week: Intimacy director

Just for my own amusement, I keep a list of job titles that didn’t exist until relatively recently. Most of them are in technology fields: Customer success manager. Code sensei. Scooter juicer. Operations Jedi.

One recently created job, however, depends not on technology but on psychology and stagecraft. Intimacy directors—the title appears to have been invented around 2016 by the founders of Intimacy Directors International, although the discipline was developed about 15 years ago—work with theater actors to choreograph “moments of staged intimacy in order to create safe, repeatable, and effective storytelling,” according to IDI’s website. (Their counterparts in television and film are called intimacy coordinators, and play similar roles in “scenes containing intimacy, simulated sex, nudity or high emotional content.”)

Word of the week: Spanandry

I had not expected to be sent to the dictionary by “Schitt’s Creek,” the Canadian comedy series starring Eugene Levy and Catherine O’Hara as temporarily embarrassed multimillionaires Johnny and Moira Rose, who’ve been divested of all their assets except their fabulous wardrobes, their helpless adult children, and the town of the title, which Johnny had long ago bought—yes, the whole town—as a joke gift for his son. But the show, which originated on CBC, is full of surprises. (You can catch the first four seasons on Netflix; the fifth is currently airing on the Pop network.) It’s “a comedy sleeper hit” (Rolling Stone), “Canada’s kindest and wiggiest sitcom” (Vulture), and “so much more than its title” (Vox).

Un-titled

I’ve finally gotten around to watching “Unforgotten,” the British detective show, now on Netflix, starring Nicola Walker (whom I liked a lot in “Last Tango in Halifax” and the National Theatre’s brilliant Curious Incident of the Dog in the Night-Time). Something about the title jogged my memory: It felt like I’d been seeing a lot of un- titles and names lately. So I did some digging. And I was right.

Word of the week: Gambit

I usually wait for at least three sightings of a phenomenon to declare a trend. But in the case of gambit, I decided that two big, unrelated occurrences within a single week were sufficient. They were certainly enough to start me scurrying down multiple rabbit holes, etymological and cultural.

July linkfest

Last week wine distributor Lot18 and MGM – producer of the Hulu streaming series The Handmaid’s Tale – announced one of the more harebrained merchandising collabs of recent years: three wines named after the show’s most prominent characters, Offred, Ofglen, and Serena Joy. It went about as badly as you might expect, and within 24 hours the wines had disappeared from the Lot18 website.

 

Word of the week: Feckless

Those of you with long memories will recall that this is the second time feckless has been a Fritinancy word of the week. The first occasion was in 2012, when U.S. Senator John McCain used feckless to describe President Obama’s foreign policy.

This time around, feckless found itself in hotter water.

Image by erokism via Flickr