It’s not often that I have a chance to write about the intersection of naming and swimming, two of my primary interests. But in the last seven days I’ve seen two swim-related names that caught my eye, for better and for worse.
I remember reading about Swimply—“a marketplace that connects owners of underutilized swimming pools with people seeking to gather, swim and escape locally”—not long after the company launched in June 2018. “That’s a really bad name,” I thought back then. “But hey—the founder is only 20 years old. Of course he’ll change it!” Right? Wrong.
It’s still Swimply—a portmanteau* of swim and simply—and it’s still bad.