I usually wait for three examples before I declare a trend, but this time I’m going to bend my own rule, because two examples—both spotted last week in TechCrunch—are more than enough.
From the TechCrunch story:
From whence the name? It’s a play to make the word “mortgage” less weighty and ponderous. According to [founder Patrick] Browne, the company thought that “S’moretgage could be a nice way to make that word sound a bit less intimidating.” Once you learn how to spell it, it’s not too hard to remember.
A couple of comments: