If you’re avoiding dairy for reasons of health or principle, you have more choices than ever, and some of them even taste good. There are dairy substitutes made from soy (Silk, introduced in 1977, is one of the oldest soy-milk brands, and still one of the most elegantly named), oats (Oatly, based in Sweden and famous in the U.S. for its whatever advertising), nuts (Texas-based MALK, whose weird all-caps name may have been inspired by that episode of that episode of The Simpsons), or peas (Ripple, based in the Bay Area, and aren’t you glad they didn’t name it Pea Milk?).
“Malk: Now with Vitamin R.” Via Simpsons Wiki
Then there are the dairy alternatives that tell you only what they aren’t: Not Milk, NotMilk, and “Shh … This Is Not MLK,” with a white droplet replacing the I in milk, to ensure that you don’t confuse it with not–Martin Luther King Jr.
That’s right: Three brands with three virtually identical names—none of them telling you what the product is, only what it’s not.