Some names are born bad, others achieve badness, and still others have badness thrust upon them. Here are four bad names, each bad in its own tragic, annoying, or inept way.
There is simply no excuse for the spelling of Ketchuppp.
According to TechCrunch, “Ketchuppp wants to help you meet up with the people you actually like spending time with on a regular basis (or did before social media ate your social life) — and do so in person, not digitally.” (Imagine!) Evidently the founders fell in love with the “catch up” idea, never considered any other name directions or asked for professional advice, and kept fiddling with the spelling until finally they found a dot-com domain for $5.99. (Ketchup.com is for sale; Ketchupp.com—at least the double P would have suggested “app”—redirects to Pinocc.io.) Bad strategy, bad name. And to make matters worse, the web copy repeatedly uses “Ketchuppp” as a verb, which risks genericizing the brand name.
(Also, “Not Just Another Social App” is an I-give-up tagline. Tell us what you are, not what you aren’t.)