Aliona Doletskaya, the editor of Russian Vogue, has a Ph.D. in linguistics:
As an editor, Ms. Doletskaya treads a fine line, hewing to the commercial demands of what is arguably the world’s most influential fashion franchise and, at the same time, catering to the tastes of her Russian readership.
An unlikely style maven, she holds a Ph.D. in comparative linguistics. And she strives to edit a magazine that reflects all that has historically defined the Russian style. The fashion pages in her September issue open with a portrait of Anna Selezneva, one of Russia’s most-sought-after models, photographed to resemble an icon — the religious kind.
That image is meant to reflect “the Byzantine past of the country,” Ms. Doletskaya said, “which, with its love of gilding, is really over [t]he top.”
Yet in Moscow, where Vogue has its offices, tastes are shifting, as reflected by the stepped-up presence of American designers in her magazine. “The full-on extravagance, the red lipstick, the diamonds, the furs, all that is passé,” she said firmly. “The Russians are getting far more sophisticated.”
Ms. Doletskaya herself is intent on fostering those newly cosmopolitan tendencies. “What I want to say now to my readers is that we are part of the world,” she said, “no longer wild unfriendly creatures sitting behind a wall.”
According to the Times article, Russian Vogue, which was launched ten years ago, has a circulation of 200,000. (American Vogue, according to Portfolio magazine, has a circulation of 383,833.)
Title credit: N. Chomsky.