Mailchimp has changed a lot since it was founded in 2001. In the beginning, it was a side project of a small web-design firm; the company name followed the popular compound-word trend of the era. (Compare PayPal, founded in 1998; Typepad, 2003; Grooveshark, 2006.)
The company survived, thrived, and diversified. And the name – never the company’s strongest feature, to be honest – began to look dated. Time for a rebrand?