Dear copywriters, editors, and reporters: Do you really think you’re being clever with your “’Tis the season” line? Trust us: you are not. I refer you to that wise man John McIntyre, of the Baltimore Sun, reminding us to beware holiday clichés:
And yet, and yet. So much ’tis, so little seasoning.
A mailing from West Elm that I received October 5, when ’twasn’t the season for much of anything.