Fritinancy

But I won’t do that

I’ll willingly – nay, happily – answer a lot of questions about names and naming without charging a dime.

I’ll give you tips about strategy. I’ll offer examples of effective names and bad names. I’ll suggest an outline for writing a naming brief. I’ll talk about URLs and searchability. I’ll show you how to create names with emotional appeal. I’ll set you straight on naming myths.

I’ll do a lot without a signed contract and first-installment check, but there’s one thing I won’t do.

Answering Your Questions About Naming

I realized just the other day that I’ve never written here about my involvement with the question-and-answer site Quora. I’ve been participating since 2013, answering questions about names, taglines, and verbal-branding strategy. Anyone can post a question, and anyone can answer; the platform is free for users, and the tone is generally civil and helpful.

Here are some questions I’ve answered in recent months:

• Is a company name with four syllables too long?
• What should I call my men’s shoe brand?
• If a company name and trademark has [sic] been abandoned by the original company, can you open a company with the same name?
• What are some good names for an IT support business?
• What are some catchy names and taglines for a clothing brand?
• How much do naming consultants typically cost?

And here’s a complete list of the questions I’ve answered or upvoted.