And not just any cartoonist, either.
Bob Mankoff is the cartoon editor of the New Yorker, which means that, among his many other duties, he judges the magazine’s weekly caption contest. Since the contest went weekly in 2004, readers have submitted more than two million entries. Inevitably, Mankoff has pondered why some captions succeed and others fail. And in one chapter of his new memoir/history How About Never—Is Never Good for You?*, published earlier this year, he shares his advice about how to beat the odds.
Here’s the thing: the advice doesn’t apply only to cartoon fans and contest hobbyists. To my surprise and delight, I found that it’s highly pertinent to my own discipline of name development.