Fritinancy

New on Strong Language: You bet your asterisk!

My new post for Strong Language (the sweary blog about swearing) asks: When the old swears no longer shock, what’s an advertiser to do? One answer: swear-ify inoffensive words by inserting asterisks into them.

Read “You bet your asterisk!”

 

January linkfest

The new words are here! The new words are here! Merriam-Webster has added 520 of them to its online word hoard, including coronavirus words (long hauler), identity words (BIPOC, folx), and working words (coworking, makerspace, gig worker).

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Speaking of dictionaries, lexicographer Jesse Sheidlower has compiled a new historical dictionary of science-fiction, and it’s out of this world. Read about it in Wired (Adam Rogers calls Sheidlower “a lexicographical mad scientist”) and in the New York Times (Jennifer Schuessler calls Sheidlower’s 1995 book, The F-Word, “a cheekily learned history of the notorious obscenity”).

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December linkfest

Happy Festivus, the holiday for the rest of us! The traditional Airing of Grievances seems superfluous this year: we’ve been airing and grieving for most of 2020. So let us gather quietly—and virtually—around the traditionally unadorned Festivus pole and wish for feats of strength to get us through the season.

Festivus T-shirt from Snorg Tees. Read my previous Festivus posts.

 

Now let’s open some link-y presents!

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Wordy miscellany

The American Dialect Society, the OG Word of the Year anointer, usually holds its WotY contest in person, and it’s always a rollicking event. This year ADS is soliciting nominations and taking reservations online, and there’s a bonus pre-event event: On December 10 at 12 pm EST/9 am PST, famous word guy Ben Zimmer, in partnership with Washington’s new Planet Word Museum, will explain the nomination and selection processes and talk about his year’s likely candidates. Register here (free). Or you can skip directly to registration for the ADS livestream on December 17, and nominate up to five words while you’re at it.

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“What’s the word?/Thunderbird!/How’s it sold?/Good and cold.” More about the word (and the wine) at Modern Drunkard magazine.

October linkfest

Cleo Levin wrote for Slate about “ridiculously surreal” made-for-Amazon brand names: “Here were a series of names that were not only unknown to me, but also quite perplexing: Artfish, Wishpig, Sweatyrocks, Demonlick, and Pukemark.” 

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Ben Zimmer wrote for Beyond Wordplay about Washington’s new Planet Word Museum, which opened via virtual ribbon-cutting—with President Obama as a surprise guest—on October 22.

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New writing for Strong Language: Schiit and Douchebags

Word of the Week (WotW) is on hiatus, but I do have some new writing on the Strong Language blog, where I’m a contributor. I partnered with trademark lawyer Anne Gilson LaLonde for a virtual conversation about two sweary (or sweary-ish) brand names: Schiit, which makes audio equipment, and Douchebags, which makes … bags.

 

 

 

We talked about brand stories and the legal implications of “scandalousness” and “offensiveness.” And, as you might imagine, we had a lot of fun.

Read “Douchebags and Schiit: How do they get away with it?”

June linkfest

This month’s book recommendation, Being Wrong: Adventures in the Margin of Error, by Kathryn Schulz, is ten years old and as timely as ever.

I wrote last month about Schulz’s excellent pieces for the New Yorker, and I’m here to tell you that Being Wrong is every bit as well researched, witty, and graceful. I’m sure it doesn’t hurt that I’m fascinated by failure, but hey—everyone has a story to tell about wrongness petty or vast. Schulz’s catalog of errors includes explorers undone by mirages, buyers beset by remorse, the famous gorilla-on-the-basketball-court experiment, the impossibility of saying “I am wrong” (as opposed to “I was wrong”), and the ’Cuz It’s True Constraint (a name I love). She dips into cognitive psychology, history, philosophy, aesthetics, and religion; Newsweek called the book “intellectualism made fun!” and it is.

I listened to the audiobook, and immediately discovered that I’d been wrong for ages about the pronunciation of the author’s last name. It rhymes with pools, not cults.

You can read an excerpt from Chapter 1 here.

Corona brands: Steak-umm

Third in a series of posts about US brands that are thriving during the COVID-19 pandemic.

My previous posts in this series looked at Lysol and Zoom, brands that have filled real-world needs—for sanitizing and for video-meetings, respectively—during the pandemic. This post is about Steak-umm, a brand whose claim to pandemic fame isn’t its product—although that product has its fervent fans—but its soothing, amusing, occasionally bemusing Twitter account.

many brands haven’t meaningfully responded to this crisis due to internal bureaucracies, self-preservation, or overthinking their “image,” so by the time any message gets out it’s just a watered-down ambiguous ad that’s like “in these uncertain times we’re still here ok”

— Steak-umm (@steak_umm) April 22, 2020

 

“May your belly make you scream”

What could be more timely, more fitting, more historic, and more folkloric* than a post about disease-curses? They’re very much a thing in Dutch—where kanker (cancer) is just about the worst thing you could wish upon an enemy—and in Yiddish, where you might say about someone you despise, “He should have Pharaoh’s plagues and Job’s scabies.”

 

 

I write about those curses and many others in my latest post for Strong Language, the sweary blog about all kinds of swearing. Take a break from coronavirus coverage and those maddening Rose Garden briefings to learn a thing or two about imprecations with some real bite.

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* Thank you, Car Guys.

March linkfest

This month’s book recommendation is I Like to Watch (2019), by the Pulitzer Prize–winning television critic Emily Nussbaum. The book collects a decade’s worth of Nussbaum’s reviews and essays for the New Yorker and other publications, including one written especially for the book. Nussbaum is such a good writer that she made me care about shows that hadn’t appealed to me (I’ve watched exactly one episode each, for example, of “The Sopranos,” “Buffy the Vampire Slayer,” and “Lost”). And she made me care even more deeply about subjects I was already drawn to, like the complicated career of Joan Rivers and the way the 2016 presidential election made “jokes” unfunny. (You can read the jokes essay—one of the best pieces of writing to come out of that twisted season—here.)