Turn up your speakers or pop in your earbuds and listen to the latest episode of The Allusionist, a fine podcast about words and language, in which host Helen Zaltzman interviews me about – what else? – names and the naming process. Stay tuned to the end to hear Helen chat with Roman Mars, host of the 99% Invisible podcast, about how The Allusionist got its name.
And use your eyes to check out the links at the bottom of the page, cleverly subtitled “Readify.” (The joke is explained within the show.) One of them goes to “Title TK,” a 2014 podcast about naming from 99% Invisible that does not feature yours truly but does include this example of a truly appalling coinage, discourtesy of H&R Block, the tax-preparation firm.
Helpth! They evidently love that Frankenword, because they’ve refused to let it go.
