For a couple of years I’ve been participating in a food-testing program in which I receive free, full-size “better-for-you” products in exchange for posting online reviews. Some of the products are hits: loved the Haven’s Kitchen sauces and the Cleveland Kitchen kosher dill pickles! (“Kitchen” shows up a lot in these names, possibly to evoke quaint kettles simmering on a bustling homemaker’s stove.) Others are misses: The less said about those packaged “soft-baked” cookies, and those parmesan crisps with the unpleasant aftertaste, the better.
Last week I trotted over to Whole Foods to redeem a coupon for a product from yet another kitchen: Primal Kitchen Buffalo Mayo with avocado oil.
This 17-ounce squeeze bottle was free with my coupon. Regular price: about $15. Hear my primal scream.
After I’d sampled it on some steamed broccoli—probably not the typical Buffalo Mayo use case, but I was working with what I had on hand—I dutifully went to the website to post my review. Everything was going fine until I reached this question:
“How was the flavor? ☐ Good balance of Buffalo and Mayo ☐ Too spicy ☐ Not spicy enough”
So, a couple of things here.