Ads for erectile-dysfunction drugs are so ubiquitous on cable-news channels that I rarely give them more than a glance. But a few months ago I saw an ad for an ED service whose name caught my attention: Roman. Nice, I thought: A classical allusion with man embedded in the name.
I no longer remember exactly which ad I saw, but this long-form spot should give you the idea of Roman’s cocky positioning. Yes, I said cocky.
I was interested enough to do some research. And then I was even more interested.