My latest column for the Visual Thesaurus was inspired by an email from reader Dan Freiberg, who sent me this photo of a bottle of Windex glass cleaner.
“100% Ocean Bound Plastic”
Dan wrote: “To me, this doesn’t mean what I think SC Johnson” — parent company of Windex—“wants it to mean.”
Investigating exactly what ocean bound means led me down some twisty paths. According to a Danish organization called Ocean Bound Plastic, ocean bound plastic—yes, there should be a hyphen in there—is land based, whereas ocean-waste plastic is retrieved from waterways and then recycled. But that was just the beginning, because bound has multiple meanings and at least four unrelated etymologies.
Access to the full column is paywalled. Here’s an excerpt: