Facebook's Meta-morphosis

After teasing us for months with talk of a corporate name change and of a “metaverse” that will bring physically distant people closer together, Facebook sent shock waves around the world by …

Just kidding, folks! Facebook founder/CEO Mark Zuckerberg shocked precisely no one who was following the company’s October 28 Connect conference. Instead, his company did what it always does: something predictable, clunky, and imitative. It’s staking a claim in the “metaverse”; ergo, the new corporate name is Meta. (Product names, including the Facebook social-media platform, remain unchanged.) From the new About page: “The metaverse is the next evolution of social connection. Our company’s vision is to help bring the metaverse to life, so we are changing our name to reflect our commitment to this future.”

Meta 1 Hacker Way sign

If you think you’ve seen logos like this one before, you’re right. Read James I. Bowie’s analysis of how the Airbnb “loop” logo, introduced in 2016 to general disdain, has triumphed in the design world.

 

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