Here in the U.S. we’re headed into a long holiday weekend—a friend of mine calls it Interdependence Day, which I like a lot. If your dog hates fireworks and you’re not thrilled with the tinpot-dictator-y look of tanks at the Lincoln Memorial, perhaps you’ll enjoy spending some of your leisure time reading my newest post on Medium. It’s about how I’ve always hated my own name, and how that antipathy led to a career creating names for companies and products. It’s also a love letter to a dictionary.
Just say no to names with bad associations.