My annual list of notable brand names is up on the Visual Thesaurus now, and I invite you to read it if you have a VT subscription (still just $19.95 a year!). I cover the 2020 brandscape from Animal Crossing to Zoom; the list includes a tongue-twister and a generic name. Here’s a free excerpt:
Aunt Jemima. The 131-year-old pantry-staples brand, named for a fictional, racially stereotyped character in post–Civil War minstrel shows, had long been controversial. 2020 was the year the brand's parent company, Quaker Oats, announced it would change the name at last. It was one of several big brand-image pivots: the Washington Redskins traded a slur for a generic name (see below), and Uncle Ben's — which like Aunt Jemima had built a business on the image of a Black servant — is becoming Ben's Original. As I observed in July, several "plantation" names are also being reconsidered. Read more about the history of Aunt Jemima.
Your blog bonuses: