When I Googled “Barbie movie” yesterday, my screen blushed pink, with the Google wordmark standing out in darker pink.
Thanks to the movie-based-on-a-doll that opened last weekend, pink is the unofficial color of the year. It’s there in the bubble-gum-hued capital B on the movie poster.
It’s even the title of Lizzo’s contribution to the soundtrack.
“When I wake up in my own pink world / I get up outta bed and wave to my homegirls…”
I haven’t yet seen the film, but I’ve read thousands of words about it—enough to know that pink is its “signature vibrant aesthetic,” as Scientific American put it. (SciAm was interested in the psychological angle. “If Barbie was exposed to a single color her whole life, she wouldn’t necessarily register the world as pink but would instead likely see it as gray or neutral,” the magazine reported.)
I did my own research into pink and came up with these findings: