Every December since 1999, the color mavens at Pantone have announced a color of the year for the upcoming twelve-month period. The Pantone color for 2023, revealed earlier this month, is Viva Magenta, a color that
balances boldness with a feeling of fun. This dynamic mix exudes rebellion, but not at the expense of softness. It embodies an expression of fierce grace, inspiring us to show up with confidence and humanity. The digital space has accelerated globalization, and as a result, we are more deeply connected to each other than ever before. We can never fully understand what lies beneath the surface of the friends and strangers we meet, but we can always work to deepen our empathy. The Color of the Year 2023 speaks to our desire to take on new challenges and try the unconventional while meeting others with compassion.
That’s a lot of words for a color that looks like this.
Unless it looks like this.
Image via Pantone.com
Red? Purple? It’s a mystery.
Women’s high-top sneaker in Viva Magenta from Cariuma.