Fritinancy

Word of the week: Prebunking

“The Ukrainian crisis shows that the West has learned a lot about countering Russian propaganda in the past few years.,” New York Times opinion columnist Farhad Manjoo wrote in an essay published March 2, 2022, six days after the Russian invasion of Ukraine began:

Social media companies are now adept at spotting and removing Russian disinformation. The Biden administration has been masterful at “prebunking” Russia’s moves; by disseminating intelligence about Russian plans almost as quickly as it collects it, the White House has managed to embarrass and undermine Russian efforts to control the Ukraine story.

That word prebunking—the link goes to an explainer published in First Draft in June 2021—has been cropping up frequently in coverage of the Ukraine conflict. But it isn’t new, and the Russian invasion isn’t the first occasion for its use.

Name in the news: Puck

One of the newest media outlets in the US has a very old name: Puck.

The digital publication, which launched in September, is owned and operated by a group of veteran New York journalists (Julia Ioffe, Barathunde Thurston, Jon Kelly, Matt Belloni, and others) and promotes itself as “a new media company dedicated to the power corridors of our culture: Wall Street, Washington, Silicon Valley, and Hollywood” and as “a platform for smart, engaging (and, yes, occasionally dishy) journalism.” Its beats are Wall Street, Hollywood, Silicon Valley, and Washington.

A pre-launch announcement from Puck.news.

 

You can read one article without paying, but if you want more dish you’ll have to dish out some cash. “A $100 annual fee entitles subscribers to personal emails from the authors and all the newsletters, features and breaking news; moving up to $250 brings all that plus access to conference calls with the authors, Q&As with the staff and invitations to events,” Bloomberg’s Lucas Shaw reported on September 13.

What about the name? From the August 5, 2021, email announcement: “The name is a nod to Shakespeare—as well as to the building where humor magazine Spy was born.”

More about Spy in a bit. First, though, here’s the Puck Building.

Weekend reads

It’s Week Eleventy-Kajillion of the COVID pandemic and we’re headed into the long Labor Day weekend here, and then the Jewish New Year. I have no amusing stories about names and brands today; instead, here are a few things I’ve been reading (and stewing over) that you may find interesting.

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August linkfest

The rise of rifle logos in American branding: “[T]he terrorist attacks of September 11, 2001 … put the US on a war footing for the next two decades and boosted the rifle’s prominence in the national psyche. While pistols have been the chosen weapons of traditional pop culture stars like spies, cops, and gunslingers, military combat prioritizes the rifle, and today’s gun logos reflect that.” (By James I. Bowie for Emblemetric)

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Speaking of guns (h/t Iva Cheung):

Here you go. The most American possible explanation of the Delta variant, and why it means you should get vaccinated and wear a mask, more than ever. pic.twitter.com/3dkSBLxWeX

— Dylan Meconis (@dmeconis) August 12, 2021

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Words of the decade 2010–2019: Fritinancy edition

In a few weeks, members of the American Dialect Society (and of the word-loving public) will gather in New Orleans and vote on the words of the year and the decade. Ten years ago, the American Dialect Society picked google as its overall winner; my own list back then included blog, Ground Zero, terrorism, and PTSD.

New decade, new list. As before, I’m following ADS criteria. To qualify for my list, a word must be:

• demonstrably new or newly popular in the decade in question
• widely and/or prominently used in the decade in question
• indicative or reflective of the popular discourse
• not a peeve or a complaint about overuse or misuse

I confess a bias toward my interests in technology, business, and social media (just as the ADS has a bias toward words of specifically linguistic interest).

I welcome your own nominations in the comments. You can also submit words of the year and decade to ADS: woty@americandialect.org.

As for WOTY, I’ll post my own nominations soon—see last year’s list here—and have already posted my choices for brand names of the decade.

Word of the week: Hoax

Welcome to April Fools’ Day, which is what every day has felt like, to me at least, for the last few years. Every day another bit of trumpery (a word related etymologically to French tromper, to deceive). Every day another affront to denizens of the reality-based community, as Karl Rove infamously put it back in 2004.

It’s a good day, as days go, to consider hoax, a word that, appropriately enough, has no clear origins. It was documented first as a verb, in 1796, in Grose’s Classical Dictionary of the Vulgar Tongue (“to deceive or take in by inducing to believe an amusing or mischievous fabrication or fiction; to play upon the credulity of”), and a decade later as a noun, in the London publication Sporting Magazine (“a humorous or mischievous deception, usually taking the form of a fabrication of something fictitious or erroneous, told in such a manner as to impose upon the credulity of the victim”). The OED says hoax is “supposed to be a contraction of hocus,” which was a contraction of hocus-pocus, a mock-Latin phrase that originally referred to “a conjuror or juggler.” (Hocus is also partially responsible for hokey, which I wrote about in 2015.)

July linkfest

Last week wine distributor Lot18 and MGM – producer of the Hulu streaming series The Handmaid’s Tale – announced one of the more harebrained merchandising collabs of recent years: three wines named after the show’s most prominent characters, Offred, Ofglen, and Serena Joy. It went about as badly as you might expect, and within 24 hours the wines had disappeared from the Lot18 website.

 

Word of the week: Shithole

It’s shaping up to be a shitty year, and I’m not talking about the weather or those ridiculous sleeves on women’s clothing.

So far we’ve seen shitpost anointed the digital word of the year by the American Dialect Society, and a list of “Shitty Media Men” making headlines when Harper’s announced plans to publish a story about it. Not to mention the shitty hits of 2017, shitburger, shit show, ripshit bonkers, and shit sandwich.

All that was prologue to the latest shit-storm: the revelation, in the Washington Post, followed by other media outlets, that President Trump on Thursday had attacked protections for immigrants from what he called “shithole countries” such as Haiti and El Salvador, as well as the entire continent of Africa.

 

“In the Hole,” by Anthony Russo.

  

Word of the week: Oust

What do the former CEOs of Uber and SoFi have in common with the presidents of Zimbabwe and Catalonia, the political director of CBS News, an FBI agent working for Special Counsel Robert Mueller, and a one-time “reality”-TV celebrity recently in the employ of the White House?

All of them have, in the last four weeks, been described in news reports as “ousted” from their positions.

Not merely “fired” or “removed” or “dismissed” – no, their expulsions were executed with sufficient vigor to merit an old verb that lands a satisfying punch: oust.

Big year for ousting

— Emily Nussbaum (@emilynussbaum) January 4, 2018

Word of the week: Reckoning

All this autumn, the stories have been tumbling out: about sexual harassment, sexual “misconduct” and, in some cases, actual rape, perpetrated by men in positions of power. Men in Hollywood (Harvey Weinstein, Louis C.K., Kevin Spacey), men in the media (Mark Halperin, Leon Wieseltier, Michael Oreskes), men in tech (Uber, SoFi, Tesla), men in politics (Roy Moore, Donald Trump). The stories have been told by famous women, by almost-famous women, and by non-famous women who took to Facebook and Twitter, sometimes revealing no more than the #MeToo hashtag.

There has been shock, anger, and even backlash. Overwhelmingly, though, there has been a demand for reckoning.

 

Kingdoms of Amalur: Reckoning, a role-playing video game released in 2012.