Here’s a trend I’ve been tracking: tiny bits of marketing copy in unexpected places—garment labels, the undersides of container lids, inside shipping boxes. What makes these messages noteworthy is their tone: either a cheeky wink or a scrap of fortune-cookie wisdom.
Here’s an example of the fortune-cookie style.
“My life is a picture of my mind”: label on a top by Flax (a brand name that is also a generic fiber name—confusing!). I have no idea what this means.
And here’s another.
“Let every space fulfill its true potential”: inside the package of an Elfa file cart.
And here’s one of the cheeky-perky messages.
“Let’s do this again sometime”: inside the wrapper of a Honey Mama’s tangerine-tahini chocolate bar (which, btw, is crazy-delicious and also crazy-expensive).