Fritinancy

Word of the week: Penumbra

A penumbra is a partially shaded area, in particular “that of the shadow cast by the moon on the earth in a solar eclipse, or by the earth on the moon in a lunar eclipse, resulting in an area that experiences only a partial eclipse” (OED). The word comes from Latin pen- (“almost”) and umbra (“shadow”); that pen- is the same “almost” we see in penultimate: the almost-last thing in a series.

But I’m not here to talk about astronomy or Latin or second-to-last things. I’m here to talk about abortion, the US Supreme Court, the US Constitution, and a thrilling theatrical performance I urge you to see.

 

Earth’s umbra (central shadow) and penumbra (extended shadow) during a lunar eclipse. Via NASA.gov.

Word of the week: Choice

Last week, in response to the leaked draft of a US Supreme Court opinion that would overturn the legal right to abortion, the Pro-Choice Caucus of the US House of Representatives distributed new messaging guidelines to House Democrats.

NEW: The Pro Choice Caucus has just sent out messaging materials to House Dems on Roe draft.

One of the recommendations: Don't use "choice." pic.twitter.com/nqVA8W1nWT

— Sarah Ferris (@sarahnferris) May 12, 2022

Among the guidelines: Instead of choice (“harmful”), use decision (“helpful”).

Yes, this recommendation came from the Pro-Choice Caucus, not the Pro-Decision Caucus. But putting aside that mixed message, what’s the reason for the change?

What we talk about when we talk about abortion

Because that’s what we’re talking about this week. Don’t worry, though: I’m going to stay in my lane. Mostly.

In case you’ve been tuning out the news, and who could blame you: On Monday, a leaked draft of a Supreme Court opinion, written by Justice Samuel Alito for the majority in Dobbs v. Jackson Women’s Health Organization, confirmed what many of us have been gloomily anticipating for years: that the precedents established in Roe v. Wade (1973) and Planned Parenthood v. Casey (1992), long considered settled law, are about to be jettisoned. “The immediate impact of the ruling as drafted in February would be to end a half-century guarantee of federal constitutional protection of abortion rights and allow each state to decide whether to restrict or ban abortion,” wrote Josh Gerstein and Alexander Ward for Politico. 

Here’s what “allowing each state to decide” can mean: Twenty-three states already have laws that could be used to restrict legal access to abortion. Under a state law passed by the Texas legislature in September 2021, abortions are prohibited after six weeks of pregnancy, before many women even know they’re pregnant. “The law empowers private citizens to sue anyone who ‘aids or abets’ a prohibited abortion,” the Texas Tribune reported in March 2022. “Those who sue could be awarded at least $10,000 if they win.”

Snitches get riches, in other words.

I believe abortion is health care. I support abortion access for anyone who needs it. But I’m not a lawyer or a legislator, so I’m using this platform to share some resources about my own specialty: language, messaging, and branding, all of which have played, and continue to play, outsize roles in the ongoing fight for safe and legal abortions.

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Weekend reads

It’s Week Eleventy-Kajillion of the COVID pandemic and we’re headed into the long Labor Day weekend here, and then the Jewish New Year. I have no amusing stories about names and brands today; instead, here are a few things I’ve been reading (and stewing over) that you may find interesting.

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Word of the week: NIL

There’s lower-case nil, a contraction of Latin nihil, which means “nothing,” especially in British and Commonwealth sports scores and doctor’s orders (“nil by mouth,” also the title of a 1987 British film directed by Gary Oldman).

Then there’s the acronym NIL, which in the world of U.S. collegiate athletics stands for “name, image, likeness.” And that NIL is a very big something.

Until recently, college athletes in the U.S. were prohibited by the National Collegiate Athletic Association (NCAA) from cashing in on their names, images, and likenesses—their NIL. On July 1, 2021, new laws went into effect in Alabama, Florida, Georgia, Mississippi, and New Mexico that allow athletes at those states’ universities to “monetize their individual rights,” as a June 15 story in Sports Business Journal put it.

Promotion for “The N.I.L. Era,” a November 11, 2020, webinar presented by SporticoLive.

On the Visual Thesaurus: The case of the generic name

Earlier this month, the US Supreme Court heard arguments (by telephone, because of the COVID-19 pandemic) in a case with special interest for those of us who follow developments in naming and trademark law. U.S. Patent and Trademark Office vs. Booking.com, the case argued on May 4, is the culmination of eight years of efforts by Booking.com, which calls itself “the world’s #1 choice for booking hotel accommodations,” to register its full name, including the .com, as a US trademark. My latest column for the Visual Thesaurus gives you a sense of what’s at stake by examining some key terms, including generic, domain, and, yes, booking.

The Booking.com wordmark

 

Full access to the column is restricted to subscribers (still just $19.95 a year!). Here’s an excerpt:

Word of the week: Draconian

How much are you suffering under your locality’s COVID-19 restrictions? If you’re reading this, I assume you aren’t running a fever or hooked up to a ventilator but are instead working from home or, if you’re fortunate, collecting unemployment. (Or, if you’re not fortunate, not collecting unemployment because you were self-employed or minimally employed.) Your gym/golf course/favorite restaurant has been closed for weeks; graduations, proms, and sports have been canceled; you can shop only for essentials, you’ve learned how to create makeshift face masks; and you’re washing your hands more than you’d ever dreamed possible.

Maybe you’d call this situation inconvenient. Or stressful. Or tough but necessary if we’re going to flatten the curve and save the lives of our fellow citizens.

On the other hand, maybe you self-identify as a member of the hard-core-individualist, expert-scorning, no-patience-with-patience slice of the Don’t-Tread-on-Me American populace. In that case, maybe you’re mad as hell and you’re not going to take any more government interference in your God-given liberties, not for any damn virus, nosiree. You’re calling the situation draconian.

On the Visual Thesaurus: Prohibition's linguistic hangover

October 2019 marks the centenary of the Volstead Act, the federal legislation that led to the passage of the 18th Amendment to the US Constitution—and to the misguided 13-year social experiment known as Prohibition. From January 1, 1920, until Franklin Delano Roosevelt’s inauguration in March 1933, the manufacture, sale, and importation of “intoxicating liquors” were officially outlawed. As everyone knows, all of those activities flourished illicitly.

And so did new vocabulary items.

I’m celebrating the anniversary—and the vocabulary—in my latest column for the Visual Thesaurus, “Sidecars and Scofflaws: Prohibition’s Linguistic Hangover.” Full access to the column is restricted to subscribers; here’s an excerpt.

Word of the week: Existential

To be or not to be a stool pigeon? That is the “existential” question facing Hope Hicks, a former communications director at the Trump White House, according to the lede of a May 24 New York Times story:

One of the best-known but least visible former members of President Trump’s White House staff is facing an existential question: whether to comply with a congressional subpoena in the coming weeks.

Print edition: Hicks at night, flanked by reporters and overshadowed by the White House, whose employ she voluntarily left on March 29, 2018, a month after giving nine hours of closed-door testimony to the House Intelligence Committee.

Hold the burger

The headline on this April 4 Guardian story is a little premature.

 

“‘Veggie discs’ to replace veggie burgers”? Not so fast.

 

The “crackdown”—a ban on producers of vegetarian food using nomenclature usually deployed to describe meat, such as “burger,” “steak,” and “sausage”—was in fact passed by the EU parliament’s agriculture committee, but to become law it must be approved the full parliament and then by member states and the European commission. The push “to protect meat-related terms and names ‘exclusively for edible parts of the animals’” has been opposed by some vegetarian-leaning NGOs, including Greenpeace and Birdlife.

“Veggie disc,” noted the Guardian with a soupçon of dry wit, “has emerged as one possible, yet possibly unpalatable, new name for plant-based burgers.”

Still, it’s worth taking a look at the way we talk about and brand plant-based substitutes for meat, which are becoming an increasingly mainstream part of North American and European diets.