Fritinancy

July linkfest

Lots of news about Twitter this month; if you don’t care or are already saturated, feel free to scroll down to my Twitterless content.

The bluf: Twitter’s dark overlord, Elon Musk, announced on Saturday, July 23, that “soon we shall bid adieu to the twitter brand and, gradually, all the birds.” And lo, by the following day the Twitter logo and name—but not the word “tweet”—had disappeared from the platform, replaced by a grim, spindly “X,” Musk’s favorite letter. (In 2000, he wanted to rebrand PayPal as X. He was ousted as CEO, but bought back X.com and went on to found SpaceX, name the Tesla Model X, and sire a child named, alas, Æ A-Xii.)

It’s not quite the end of Twitter, but it sure ain’t what it used to be. I wrote for Medium about what I’ll miss—and am already missing—about Twitter, which I started using in 2008, a lifetime ago.

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May linkfest

On the occasion of the death of R&B singer Billy “The Kid” Emerson, at 97, Ben Zimmer applied his lexicographical lens to a term immortalized by Emerson: “doodly-squat.” Did you know that doodly-squat is what linguists call a “vulgar minimizer” or—I love this—a “squatitive”? (Strong Language)

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Ramped up, amped up, ratchet up, gin up, up the ante: a long and poetic list of clichés. (Gift article)

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If any non-Jews out there are starting a business, I am available to consult on whether your proposed brand name means “butt” in Yiddish pic.twitter.com/SnSXBTeem2

— Dan Berger (@dnbrgr) May 22, 2023

Word of the week: Retrofuturism

Bruce McCall, the Canadian-born author and illustrator whose work adorned 83 New Yorker covers and who was, according to Car and Driver, “one of the funniest men ever to write about cars,” died on May 6, four days shy of his 88th birthday. He had recently completed “Safe Travels,” the gouache illustration that appears on the cover of the New Yorker’s May 15 issue.

McCall’s specialty was “retrofuturism,” a word he claimed to have coined. (The OED awards that honor to a 1988 issue of Inland Architect magazine. The New Yorker film critic Pauline Kael used “retro-futurist” in a 1986 review of Terry Gilliam’s Brazil.) As McCall defined it, retrofuturism entails “looking back to see how yesterday viewed tomorrow”—in McCall’s case, with sly faux-nostalgia and a keen eye for hucksterism and hyperbole. His first job after dropping out of high school was at a Toronto ad agency, and he later wrote copy for a Detroit agency that represented Chevrolet; he drew on those experiences to concoct automotive inventions with fanciful names like Bulgemobile and Bongo Beatnik Ferlinghetti Turbo-Hipster. Many of McCall’s delicious, fictitious car promotions originally appeared in the National Lampoon and were later included in The Last Dream-o-Rama: The Cars Detroit Forgot to Build. McCall also wrote about his automotive career in a memoir, How Did I Get Here?, which was excerpted—with wonderful illustrations—in the New Yorker.

 

In McCall’s imagining, Bulgemobile models included the Fireblast, the Blastfire, and the Firewood (“For the man who has everything and just needs something to carry it in!”).

March linkfest

A link of my own to kick things off: I wrote for the Strong Language blog about a product name I was surprised (to put it mildly) to encounter in a family-owned, family-friendly grocery store in Berkeley, California.

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I also continue to publish about once a week on Medium, a platform that actually pays me! This week’s story is about Pepsi’s new logo—and the logo that preceded it, back in 2008 (friend link), which the branding agency sold with a totally bonkers presentation. If you’re not a Medium member, use this referral link to join. Yes, there’s a fee, but you’ll gain access to lots of other good writers, too. And maybe you’ll want to start publishing there yourself, and you’ll be glad you made this tiny investment.

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For more than a century, the New York Times’s nameplate included a period. Then, one day in 1961, it was gone. “Dropping the period caused much consternation and soul-searching at the Times, until finally the production manager came up with the calculation that eliminating the period would save some $600 a year in ink!” (Steven Heller for Print Magazine)

The final full stop?

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January linkfest

Do hobos still ride the rails in America? Indeed they do, and City of the Rails, a new podcast from journalist Danelle Morton, gives you a firsthand look at their lives. Danelle had a personal reason for her quest: Her daughter left home to hop freight trains as soon as she received her high school diploma. Between attempts to locate “Ruby” (yes, nerds, Ruby on rails), Danelle investigates the history of the railroads, talks to current and former hobos, and seeks answers from train engineers and rail cops. New episodes drop on Wednesdays; prepare to listen to a couple minutes of ads before the podcast begins. A personal note: Danelle and I go way back, to the beginning of our journalism careers, and she got in touch a couple of years ago when she was brainstorming a title for the podcast. I’m delighted at the result! Available wherever you get your podcasts.

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Have you read my latest story for Medium? It’s about my attempts to use Chat GPT and other AI tools to create brand names and taglines. This friend link will bypass the paywall.

 

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Books by friends

Something I hadn’t counted on when I plunged into blogging and then Twitter was how online connections could turn into real-life acquaintanceships—even friendships. By now, 16-plus years after I started blogging, I’ve met a number of internet pals: writers, name developers, linguists, and editors. When one of them accomplishes something special, I’m among the first to cheer.

Today I bring you news of new books by two internet friends. Huzzah!

December linkfest

Happy Festivus, the holiday for the rest of us! When you’ve completed the traditional Feats of Strength you may feel like you deserve a celebratory quaff. There are several Festivus beers and ales; here’s one from Market Garden Brewery in Cleveland. They registered the trademark in October 2015.

There’s also a Festivus Maximus sparkling wine, but it’s only tangentially about the made-up December 23 holiday and “Seinfeld.” It’s actually a Baltimore Ravens story: “Festivus Maximus” was coach Brian Billick’s substitute phrase for “playoffs,” a word he superstitiously wouldn’t allow players to utter in the runup to the 2000 Super Bowl (which Baltimore would go on to win).

And now—drumroll, please—it’s time for the traditional Airing of Grievances. In order from serious to frivolous:

Grievance #1: U.S. Senator Joe Manchin, “Democrat” of West Virginia.
Grievance #2: Punitive abortion laws.
Grievance #3: Expensive, hard-to-find Covid test kits.
Grievance #4: People who still haven’t gotten Covid vaccinations.
Grievance #5: TFG. Enough already.
Grievance #6: Movies that run more than two hours. Looking at you, Nightmare Alley.
Grievance #7: Remakes. See #6.
Grievance #8: Sequels.
Grievance #9: Prequels.
Grievance #10: Holiday promotions that include the phrase “’Tis the Season.”

Read my previous Festivus posts.

April linkfest

Journalist, novelist, and author Kurt Andersen (Spy magazine, Fantasyland, Evil Geniuses) wrote about “how an article about genomic sequencing led to an afternoon playing around with AI branding tools.” The names and logos these tools spat out—Dynester, Aerodynamiq, ModernZeal—led Andersen to muse about how real life is increasingly indistinguishable from science fiction.

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Speaking of science fiction, here’s a list of fictional super-metals, from Adamantium to Zortium.

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If you’re a fan of the New York Times Spelling Bee, you’ll want to try Tylogram, a new word-formation game created by William Shunn, the genius behind Spelling Bee Solver. As with the Bee, you’ll create words for points; slide the tiles around the grid to maximize their value. But it’s even trickier than that! (And fun.)

 

November linkfest

It’s Word of the Year season, and two British dictionaries are leading the pack. Collins picked lockdown – a word we threw around here in the US but never experienced the way they did in the UK and elsewhere. (A friend of mine is literally confined to her London apartment after spending a month in France: she can’t go outdoors at all.) And Oxford Languages, publisher of the Oxford dictionaries, chose a phenomenon instead of a single word: the impact of the COVID-19 on language. “What struck the team as most distinctive in 2020 was the sheer scale and scope of change,” Katherine Connor Martin, the company’s head of product, told the New York Times’s Jennifer Schuessler. “This event was experienced globally and by its nature changed the way we express every other thing that happened this year.”

“Social distance”: sign in an Oakland produce-store window, May 2020.

Word of the week: Cow

Last week’s headlines were full of bovine references. I’m not talking about the usual bull: This was all about a fake cow with hundreds of thousands of (presumably) real Twitter followers—a cowfluencer, you might say—that’s being sued by a sitting U.S. congressman.

The cow in question (1,200 followers on March 18, 634,000 followers on March 24):

 

The congressman (404,000 followers):

 

Yes, Devin Nunes of California’s Central Valley, the ranking Republican on the House Intelligence Committee, is suing Twitter over a parody account that tweets hashtags like #TheMooovement and #ProtectTheHerd and mocks the “udderly worthless” congressman, who owns a dairy farm not in his home county, as he often boasts, but in far-off Iowa. Nunes is also suing a parody account called Devin Nunes’ Mom and a couple of non-anonymous accounts, all of which he claims “repeatedly tweeted and retweeted abusive and hateful content” about him. He’s asking for $250 million in compensatory damages and $350,000 in punitive damages. Because Nunes is a public figure, the suits have little chance of succeeding, but they’ll keep a herd of lawyers busy for a while.

Headline writers had a field day—or was it a pasture day?—with cow-related headlines: “How Now, Defamatory Cow?”, “Jimmy Kimmel Milks Devin Nunes’ Cow for Late-Night Comedy,” “Devin Nunes Is Having a Cow.” (More about “how now” and “have a cow” in a bit.) At a “release the Trump-Russia report” demonstration in Washington Saturday evening, some people in the crowd wore cow costumes.

Outside the White House tonight: pic.twitter.com/h6i5oq1PIe

— Olivia Nuzzi (@Olivianuzzi) March 23, 2019

But enough about current events. My own interest is in the little word at the center of the beef: cow.