I’m working with a client who wants to change his startup’s name, in part because the company’s focus has shifted. But he cited another, equally important reason for a name change: the current name isn’t inspiring. It lacks an emotional charge.
My mission: to develop a set of names that meet this “more emotion” objective while also being appropriate, authentic, memorable, and legally available. Here’s how I’m approaching the challenge. Feel free to borrow these suggestions for your own naming project.
