The inspiration for my July column for the Visual Thesaurus came from a magazine ad for a Schick razor.
“Shave forwards and backwards”
When I worked as a copyeditor, I was trained to lop off the s at the end of words like forward and backward. It’s what American editors do (but not our British counterparts, who tend to keep the s at the end of all those directional -ward words). Yet here was an ad in an American magazine for an American brand, and here were forwards and backwards. Was this a new trend?