(Part of my Naming 101 series.)
A couple of years ago I published a post about naming objectives: what a name should or must communicate. Naming objectives are a key element of your written naming brief, and one of the foundations on which names are developed.
There’s another important foundation: naming criteria.* If objectives are about meaning, criteria are about everything else that goes into a name: spelling, sound, legal requirements, web addresses.
Here’s a checklist for your own naming criteria: