Fritinancy

August linkfest

I’ve been reading some excellent books—more about them soon—but right now I want to tell you about a couple of interesting podcasts for language lovers.

• Word Matters is “a show for readers, writers, and anyone who ever loved their English class”; it’s hosted by four Merriam-Webster lexicographers: Emily Brewster, Neil Serven, Ammon Shea, and Peter Sokolowski. Episodes have tackled singular kudo, the pronunciation of antennae, and everyone’s favorite bugaboo, irregardless (which is definitely “a word” even though my editing software red-squigglies it. Yes, “red-squigglies” is also a word. Because I said so, that’s why.)
• Science Diction is “a bite-sized podcast about words—and the science stories behind them,” brought to you by the folks at NPR’s “Science Friday” and hosted by Johanna Meyer. Did you know that restaurant originally meant “a medicinal soup”? Do you know “the linguistic reason why ‘Rocky Road’ sounds so dang delicious”? How about the connection between cobalt and German folklore? Lots more like that, too.

The kobold. (Source)

Links for shut-ins

Here in California, we’re closing in on four weeks of shelter-in-place. Cancellations and closures began even earlier. I’d had tickets to the International Ocean Film Festival, the San Francisco Silent Film Festival, the San Francisco International Film Festival, the San Francisco Ballet’s “Midsummer Night’s Dream,” and Loot at the Aurora Theatre—all canceled. (The silent film festival will take place in November instead of April.) I’d signed up for a class on the musical-theater genius Stephen Sondheim (happy 90th birthday, Mr. S.!): canceled.

And work? Clients went dark. They’re struggling, too.

We’re all coping in different ways. Here are some of things I’m finding helpful.

March linkfest

This month’s book recommendation is I Like to Watch (2019), by the Pulitzer Prize–winning television critic Emily Nussbaum. The book collects a decade’s worth of Nussbaum’s reviews and essays for the New Yorker and other publications, including one written especially for the book. Nussbaum is such a good writer that she made me care about shows that hadn’t appealed to me (I’ve watched exactly one episode each, for example, of “The Sopranos,” “Buffy the Vampire Slayer,” and “Lost”). And she made me care even more deeply about subjects I was already drawn to, like the complicated career of Joan Rivers and the way the 2016 presidential election made “jokes” unfunny. (You can read the jokes essay—one of the best pieces of writing to come out of that twisted season—here.)

 

January linkfest

I’ll get to the regularly scheduled links in a bit, but I wanted to lead off with some recommendations from my 2019 media diet (a term I’ve borrowed from Jason Kottke, whose blog always makes for tasty consumption).

November linkfest

The wildfires have barely been extinguished here in California, but it’s already word-of-the-year season across the pond, where three prominent dictionaries chose words or phrases with a common theme: climate change, or preventing it. Cambridge Dictionary went first, with upcycling: “the activity of making new furniture, objects, etc. out of old or used things or waste material.” Collins Dictionary chose climate strike: “a protest demanding action on climate change.” And Oxford Dictionaries picked climate emergency from an all-environmental shortlist that included “climate action,” “climate denial,” “eco-anxiety,” “extinction” and “flight shame.”

Let the record show that lexicographer Jane Solomon, recently of Dictionary.com, spotted the trend back in September.

So @OxfordWords picked ‘climate emergency’ for their 2019 Word of the year. And @CollinsDict picked ‘climate strike.’

In September I suggested ‘climate crisis.’

Clearly lexicographers are all on the same page about this. https://t.co/75klqC7c6e

— 〰️Jane Solomon〰️ (@janesolomon) November 20, 2019

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October linkfest

Writing a book? (Maybe during NaNoWriMo?) Meghan Daum, whose latest book The Problem with Everything: My Journey Through the New Culture Wars was published last week, has a cautionary tale for you.

Look—“outrage” is right on the cover!

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September linkfest

“Texting is not destroying the language” and five other things you may not understand about English. (John McIntyre for the Baltimore Sun)

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A study of 597 logos found that “descriptive logos more favorably impact consumers’ brand perceptions than nondescriptive ones, and are more likely to improve brand performance.” (Harvard Business Review)

Old descriptive logos (left) vs. new nondescriptive logos (right).

Rating the Democratic candidates’ slogans

So many candidates! Twenty-five at last count, although by the time I click “publish,” six or seven of them may have thrown in the towel. (Rep. Eric Swalwell, who took part in the first round of televised  debates, in June, dropped out earlier this week. His slogan was “Go Big. Be Bold. Do Good,” but three short verbs didn’t sufficiently activate his supporters.)

More than two dozen candidates, but few signs of originality in their messaging. Nine candidates—Cory Booker, Bernie Sanders, Amy Klobuchar, Beto O’Rourke, Pete Buttigieg, Tulsi Gabbard, Wayne Messam, Joe Sestak, and Tom Steyer—use only their first names in their logos, a trend that goes back as far as 1948’s “Give ’Em Hell, Harry” and 1952’s “I Like Ike,” but which got a big boost in 2016, with “Jeb!,” “Hillary” and “Bernie” as first-name-basis contenders.

Beyond that major theme, I see a bunch of other trends. Here are my evaluations and letter grades for the 2020 Democratic slogans; you can see all of them, organized alphabetically by candidate name, with their respective logos, on Ballotpedia, the nonprofit “digital encyclopedia of American politics and elections.”

New work: Resourceful

When I’m asked to rename a brand, it’s usually for one of two reasons: a legal challenge (someone has a prior claim to the name) or a major shift in the organization’s direction (we used to sell housewares; now we sell jewelry).

Neither of those scenarios applied to Resourceful HR, a 10-year-old Seattle human-resources consultancy that approached me last autumn about a name change. The company was thriving. It had successfully registered RESOURCEFUL as a trademark. And its business plan involved a refinement, not a revolution.

Still, company founder and CEO Jennifer Olsen told me with a sigh, it was probably time to change the name. For starters, her graphic designer had “taken the brand imagery as far as it could go.” And the brand strategist she’d hired, Catherine Carr of Vitamin C Creative, had done some interviews and concluded that “what she was hearing from us was more exciting than what she was seeing in our materials.”

Obviously, it was time for a new name.

 

Before: Resourceful HR website

 

Hmm. Really?

April linkfest

The 2019 Deadspin Name of the Year is down to the Elite Eight. Vote for your favorites in a field that includes Pope Thrower, Pretzel Monteclaro, and Jizyah Shorts. Yes, they’re all real names. (Deadspin) For background, see my 2018 Visual Thesaurus column about the tournament.

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How great writing begins: an analysis of the opening paragraphs of “the 94 most compelling articles” in The Atlantic, Fast Company, and the New York Times op-ed section. (Better Humans)

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In English, it’s “Once upon a time.” How do other cultures and languages begin their classic tales? (Chitra Soundar)

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Pete Buttigieg of South Bend, Indiana—the youngest and gayest candidate for the Democratic presidential nomination (so far)—also has the coolest campaign logos. (Note: Not a political endorsement.) (Brand New)