Lots of news about Twitter this month; if you don’t care or are already saturated, feel free to scroll down to my Twitterless content.
The bluf: Twitter’s dark overlord, Elon Musk, announced on Saturday, July 23, that “soon we shall bid adieu to the twitter brand and, gradually, all the birds.” And lo, by the following day the Twitter logo and name—but not the word “tweet”—had disappeared from the platform, replaced by a grim, spindly “X,” Musk’s favorite letter. (In 2000, he wanted to rebrand PayPal as X. He was ousted as CEO, but bought back X.com and went on to found SpaceX, name the Tesla Model X, and sire a child named, alas, Æ A-Xii.)
It’s not quite the end of Twitter, but it sure ain’t what it used to be. I wrote for Medium about what I’ll miss—and am already missing—about Twitter, which I started using in 2008, a lifetime ago.