Fritinancy

October linkfest

Duck Fart, Buttery Nipple, and other “yummy cocktails with nasty-sounding names.” (Dictionary.com)

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Tesla CEO Elon Musk made an April Fools’ joke about “Teslaquila.” Now the company has filed an intent-to-use trademark application for Tesla-branded tequila. (Bloomberg)

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Video explainer: How the Beatles got their logo. (Brand New)

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Moons can have moons and they are called moonmoons https://t.co/PsLixAufSS pic.twitter.com/mefZ7aFZ7X

— New Scientist (@newscientist) October 10, 2018

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I’m quoted in this article by Corinne Purtill on the difference between asshat and assclown. (Quartz)

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And here’s more about asshat. (Merriam-Webster)

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August linkfest

Caterpillar, the heavy-equipment manufacturer, has had a registered trademark for CAT since 1949. Now it’s extending CAT to a footwear line. And not just steel-toed boots, either: these oxfords are women’s street fashion. (Duets Blog)

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The method Google Maps uses to name city neighborhoods “is often mysterious. The company declined to detail how some place names came about, though some appear to have resulted from mistakes by researchers, rebrandings by real estate agents — or just outright fiction.” (New York Times)

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Word of the week: Penrose tiling

San Francisco’s new Transbay Transit Center, a 1.2-million-square-foot hub for four Bay Area counties’ bus systems plus intercity Greyhound buses (and light rail, too, eventually), officially opened on August 11 to huge crowds. I skipped the festivities but heard rave reports from friends who'd gone, and so on August 13 I took an AC Transit bus from Oakland to San Francisco to see it for myself. I was not disappointed. Indeed, I was elated by the light-filled Grand Hall, the clear signage, the well-integrated public art, the pristine restrooms (every fixture is touchless), and the astonishing 5.4-acre rooftop garden, officially called Salesforce Park. (The software company bought the naming rights to the park and transit center in 2017; the adjacent 1,070-foot-tall Salesforce Tower, which opened earlier this year, is the tallest building in San Francisco.)

During the eight years of construction, I’d frequently driven beneath a filigreed white overpass that marked one of the center’s boundaries. While researching the completed center I learned that the filigree’s distinctive pattern has a name: Penrose tiling. And it’s not merely some designer’s fanciful grace note: it’s a mathematical marvel discovered in the 1970s and defended in a famous lawsuit.

 

Filigreed Penrose tiling outside the new transit center.

June linkfest

“The use of rainbows as logo design elements has fallen back almost to its pre-1970s level, while the use of rainbow colors in logos has taken off.” (Emblemetric)

Image via Emblemetric

 

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Remember tronc, possibly the worst corporate name ever? You can forget it now. (The Verge)

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After 27 years, Greece has finally agreed to the formal name of its northern neighbor, the Republic of North Macedonia. (BBC)

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This ad for Texas Congressional candidate Mary Jennings “MJ” Hegar sets a new standard for political advertising: It’s well written, brilliantly edited, and engaging.

May linkfest

Hotels.com registered the longest URL in internet history “to prove it has more than hotels.” (Adweek)

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“One very recent scandal in immigration politics in Britain was, improbably, named after a ship that sank decades ago.” (Lingua Franca) .

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Kim Kardashian’s decision to name her new lingerie line “Kimono Intimates” has provoked charges of cultural appropriation. But all Jezebel – and I – could think of was a 30-year-old condom brand.

 

April linkfest

You know how Google names its Android versions after sweets like Kit Kat and Marshmallow? Well, writes Justin Pot, Microsoft should name its updates after dogs. (How to Geek)

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Speaking of Kit Kat, the brand is hugely popular in Japan, in part because “Kit Kat” translates to “You will surely win.” (Fortune; h/t MJF)

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A century ago, dozens of American girls were named Milady because of the success of a new product: the Milady Décolleté Gillette safety razor, developed to remove underarm hair. (And did you know that “underarm” was coined as a euphemism for “armpit”?) (Baby Name Wizard)

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February linkfest

The Oscar-nominated 2017 film Three Billboards Outside Ebbing, Missouri has inspired at least two real-world imitations, reports AdWeek. After the shooting massacre in a Parkland, Florida, high school, the group Progressive Turnout Project placed a billboard with a gun-reform challenge outside the Janesville, Wisconsin, office of House Speaker Paul Ryan, who has accepted $61,401 in contributions from the National Rifle Association.

“17 killed in their classrooms. Still no gun reform? How come, Paul Ryan?”

 

And in London, Justice4Grenfell placed three mobile billboards outside Grenfell Towers, the site of disastrous fire last year that killed 71 people.

 

“71 dead / and still no arrests? / How come?”

 

For comparison, here are the billboards that appear in the film, which stars Frances McDormand.

 

January linkfest

Is an Eataly ad for truffles offensive to Italians and Italian-Americans? (Chicago Tribune)

October linkfest

Fictional African countries are in the news these days thanks to the U.S. commander-in-chief’s name-checking “Nambia” and anticipation building for the Black Panther movie. (Marvel Comics fans will recall that the Black Panther hails from the land of Wakanda.) Naturally, there’s a Wikipedia entry on fictional African countries – updated to include Nambia. And here’s Marvel’s Black Panther wiki, which includes the Wakandan map and flag.

 

 

March linkfest

I’m generally skeptical of corporate-storytelling advice, but Andy Raskin’s “How to Design Your Company Story” is just wacky enough – its hypothetical company is called FairyGodmothers.com – to win me over.

 

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An illustrated guide to Republican metaphors for the Affordable Care Act, from goat to puzzle to house of sand.

 

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There’s going to be a sweary-face emoji. (Hat tip: Ben Zimmer.)

 

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