So many candidates! Twenty-five at last count, although by the time I click “publish,” six or seven of them may have thrown in the towel. (Rep. Eric Swalwell, who took part in the first round of televised debates, in June, dropped out earlier this week. His slogan was “Go Big. Be Bold. Do Good,” but three short verbs didn’t sufficiently activate his supporters.)
More than two dozen candidates, but few signs of originality in their messaging. Nine candidates—Cory Booker, Bernie Sanders, Amy Klobuchar, Beto O’Rourke, Pete Buttigieg, Tulsi Gabbard, Wayne Messam, Joe Sestak, and Tom Steyer—use only their first names in their logos, a trend that goes back as far as 1948’s “Give ’Em Hell, Harry” and 1952’s “I Like Ike,” but which got a big boost in 2016, with “Jeb!,” “Hillary” and “Bernie” as first-name-basis contenders.
Beyond that major theme, I see a bunch of other trends. Here are my evaluations and letter grades for the 2020 Democratic slogans; you can see all of them, organized alphabetically by candidate name, with their respective logos, on Ballotpedia, the nonprofit “digital encyclopedia of American politics and elections.”