Where do you find a brand name? More specifically, where do you find a powerful, memorable, lasting brand name?
The answer, in one famous instance: outside the window.
In 1982, computer scientists John Warnock and Charles Geschke were working in Warnock’s garage in Los Altos, California, on a page description language for controlling printing. The product would end up being called PostScript; in 1985, Warnock and Geschke would license it to Apple.
PostScript is a solid product name. But Warnock and Geschke, who had been colleagues at Xerox PARC, had bigger plans. They needed a company name that wasn’t defined by, or limited to, a single product.
They found that name when they looked outside the garage window and saw Adobe Creek.
A fallen redwood in Adobe Creek. (Wikipedia)