Fritinancy

Word of the week: Mjolnir

The pharmaceutical company Merck announced on October 1 that its new oral antiviral medication reduced by about 50 percent the risk of hospitalization and death in people with mild or moderate cases of COVID-19, and that it would seek emergency authorization from the Food and Drug Administration for its use in the US.

The new drug’s generic name: molnupiravir.

Multisyllabic pharmaceutical names are of course nothing new. What’s unusual is molnupiravir’s origin, and the fact that Merck has publicly discussed the naming story.

Dean Li, Merck’s head of research and development, told the medical publication Stat News:

“Our prediction from our in vitro studies and now with this data is that molnupiravir is named after the right — you know, it’s named after Thor’s hammer [Mjollnir], this is a hammer against SARS-CoV-2 regardless of the variant.”

“The mighty Thor cannot reach his enchanged hammer! Is this to be Loki’s final victory???”: Marvel Comics

August linkfest

The rise of rifle logos in American branding: “[T]he terrorist attacks of September 11, 2001 … put the US on a war footing for the next two decades and boosted the rifle’s prominence in the national psyche. While pistols have been the chosen weapons of traditional pop culture stars like spies, cops, and gunslingers, military combat prioritizes the rifle, and today’s gun logos reflect that.” (By James I. Bowie for Emblemetric)

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Speaking of guns (h/t Iva Cheung):

Here you go. The most American possible explanation of the Delta variant, and why it means you should get vaccinated and wear a mask, more than ever. pic.twitter.com/3dkSBLxWeX

— Dylan Meconis (@dmeconis) August 12, 2021

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Name in the news: Comirnaty

The U.S. Food and Drug Administration today granted full approval to the COVID-19 vaccine manufactured by Pfizer-BioNTech. The vaccine, which will be marketed as Comirnaty (generic name tozinameran), had been administered under an Emergency Use Authorization (EUA) since December 11, 2020; more than 200 million doses have been administered in the U.S. since that date.

The Comirnaty name didn’t just appear out of the blue today. I mentioned it in a May 2021 column on vaccination terminology and vaccine names. And Fierce Pharma reported on it back in December 2020, interviewing Scott Piergrossi, president of operations and communications at Brand Institute, the pharma-naming agency that developed the name for Pfizer-BioNTech. “The name is coined from Covid-19 immunity, and then embeds the mRNA in the middle, which is the platform technology, and as a whole the name is meant to evoke the word community,” Piergrossi told Fierce Pharma:

Word of the week: Spreadneck

I try to stay on top of all the new words that have been inspired by the coronavirus pandemic—see here and here, and links therein—but inevitably a coinage sometimes slips by. That was the case with spreadneck, which emerged in the summer of 2020 as a synonym for covidiot and lately has evolved into something closer to “ignorant or stubborn anti-vaxer.” It finally caught my attention in early August.

July linkfest

I haven’t recommended a book in a while, so this month I’m recommending two, both of them new, both of them about language. (And each one blurbed by the author of the other one, which must be a coincidence, right?)

June linkfest

“Controversial terms, from ‘abortion’ to ‘Zionism,’ tend to shut down dialog because they mean different things to different people.” The AllSides Red Blue Dictionary defines these hot-button terms across the political spectrum: “Until we fully understand what a term means to someone else, we don't know the issue and can't effectively communicate.”

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I’m enjoying (and learning from) the short essays Susan Orlean publishes on Medium, especially her stories about  the writing craft. Here she is on beginnings and on endings.

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After a four-month hiatus I’m back on Medium myself with some reflections on fifteen years of blogging. (And here’s your annoying-but-obligatory reminder that Medium contributors earn money from their stories only if enough people “clap” for them, and that up to 50 claps per story are allowable, nay, encouraged.)

On the Visual Thesaurus: Vax vocab

Ever since the pandemic began in early 2020, I’ve kept track of the ways in which COVID-19 has influenced the way we talk and write. In my May column for the Visual Thesaurus I take a look at the latest corona-cabulary trend: vaccination words. From the names of pharmaceutical companies like Moderna—coined not from modern but from modified and RNA—to inventions like vaxhole and Fauci ouchie, we continue to make linguistic lemonade out of pandemic lemons.

Full access to the column is restricted to subscribers for three months; here’s a preview:

March linkfest

On March 13, 2020, Merriam-Webster editor Peter Sokolowski noticed that all of the dictionary’s lookups were pandemic related: coronavirus, quarantine, draconian, lockdown, cancel. For the somber one-year anniversary this month, WGBH looked at how the pandemic has transformed the English language, and whether its impact will endure:

Will people five years from now still say they are “zooming” when they conduct a video meeting online? Will slang terms like “doomscrolling” and “covidiot” make their way into wider use or be little-known relics from a brief moment in time? Will “COVID-19,” in all-caps, be the preferred styling? Or will it be overtaken by “Covid-19,” in lowercase, a styling many news organizations have started using?

(My most recent #coronacoinages post is here.)

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Words of the week: Coronacoinages 2021

I’ve been writing about novel coronavirus words for just over a year now. (Remember quarantinis? What happened to all those covidpreneurs?) The latest coronacoinages—thanks to Ben Zimmer for coining that word—reflect a gradually changing reality: a new administration in the White House, increased availability of vaccines, and—underlying it all—the urge to return to something like “normal.”

Here are the words I’ve been tracking lately:

February linkfest

“Trade characters” like Aunt Jemima and the Quaker Oats man used to be much more common in American commerce than they are today, writes logo expert James I. Bowie in Marker. They were so common, in fact, that the US Patent and Trademark Office assigned six-digit codes to trademark applications to “capture personal characteristics, including race and gender, as they were perceived in American culture many decades ago”:

There are codes for Native Americans and Asian Pacific people, but not for African Americans. Women, but not men, can be coded as “Hawaiian,” while men, but not women, can be deemed “Famous,” “Cowboys and westerners,” or “Farmers, hillbillies, or hobos” (the second of these terms was recently stricken). The categories for Scottish men and women seem to exist solely to code trade characters representing thriftiness — or, more bluntly, cheapness.

Aunt Jemima pancake mix, circa 1940s. James Bowie: “The Aunt Jemima logo was given codes 020301 (portraits of women) and 020315 (women wearing scarves on their heads).” Read my February 10 post about Aunt Jemima’s recently announced name change.