Fritinancy

May linkfest

Most naming advice in the popular media makes me clutch my head in despair, but this Inc. article by Minda Zetlin is different. Zetlin interviewed experienced name developers Anthony Shore and David Placek—both of whom I’ve had the pleasure of working with—and their real-world examples are smart and helpful. “Avoid names that describe your product” and “Don’t fall in love with one name” are the first tips, and yes, you’ve heard them from me, too. (h/t trademark lawyer Ed Timberlake)

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Steer clear of negative words in your business name? Not necessarily. Read about how Calamityware got its name. (And read my own post on negative names with positive impact.)

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I will probably go to my grave insisting on the distinction between lay and lie, so I got a satisfied chortle out of this table of cat tenses, from a Duolingo chat page. (Via Language Log)

December linkfest

Happy Festivus, the holiday for the rest of us! The traditional Airing of Grievances seems superfluous this year: we’ve been airing and grieving for most of 2020. So let us gather quietly—and virtually—around the traditionally unadorned Festivus pole and wish for feats of strength to get us through the season.

Festivus T-shirt from Snorg Tees. Read my previous Festivus posts.

 

Now let’s open some link-y presents!

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Word of the year, California edition: Purple

Politically, California remains blue: My state voted for Joe Biden over Donald Trump, 63.5 to 34.3 percent, and has a Democratic governor, two Democratic US Senators and a majority-Democratic Congressional representation.

But in our non-electoral lives, it was a very purple year.

March linkfest

This month’s book recommendation is I Like to Watch (2019), by the Pulitzer Prize–winning television critic Emily Nussbaum. The book collects a decade’s worth of Nussbaum’s reviews and essays for the New Yorker and other publications, including one written especially for the book. Nussbaum is such a good writer that she made me care about shows that hadn’t appealed to me (I’ve watched exactly one episode each, for example, of “The Sopranos,” “Buffy the Vampire Slayer,” and “Lost”). And she made me care even more deeply about subjects I was already drawn to, like the complicated career of Joan Rivers and the way the 2016 presidential election made “jokes” unfunny. (You can read the jokes essay—one of the best pieces of writing to come out of that twisted season—here.)

 

July linkfest

“Companies change their slogans and catchphrases all the time to keep themselves fresh in customers’ minds. But DiGiorno might be the only one that has kept the same catchphrase, but changed the implication.” (Eater)

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“Sometimes I look at license plates for new prefix ideas. Sometimes I borrow from the names of cats or dogs.” How two women in Chicago create all those names for generic prescription drugs. (David Lazarus for Los Angeles Times; via MJF)*

Non-color color names

I recently finished reading The Secret Lives of Color, by Kassia St. Clair, a lovely little book of stories, published in 2017, about hues familiar and strange. In the latter category is Isabelline (sometimes called Isabella), said to be the color of the Spanish Infanta Isabella’s white linen underwear after it had been yellowed by age and wear (and – how to put it – bodily excretions); and minium, a bright orange-red used in the Middle Ages. (St. Clair doesn’t say how it got its name, so I looked it up: It comes from the Minius River on the Spanish-Portuguese border, now known as Miño or Minho.) I’d known that puce, a brownish purple, means “flea” in French, but I hadn’t known that gamboge, a word describing a shade of yellow-orange, comes from “Cambodia” – formerly “Camboja” – where the pigment was extracted from the sap of Garcinia trees. 

 

To me, the most interesting color stories in the book are about non-colors: shades that don’t appear in the rainbow or on color wheels. Take the browns: “That there is no bright or luminous brown led to its being despised by both medieval artists and modernists,” writes St. Clair, which may be why I find the browns so endearing. Also, their names tell wonderful tales.

December linkfest

It’s the end of the year as we know it, and I feel linky.

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New York-based creative director Lukas Weber turned some familiar online abbreviations – LOL, ROFL, BTW, and more – into familiar-looking logos. (Via Brand New blog)

 

 

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“An examination of today’s American skull logos shows a variety of businesses exhibiting crude expressions of menace, juvenile assertions of badassedness, and more than a little fascist iconography.” (Emblemetric)

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Word of the week: Chagrin

Such a lovely-sounding word; such a subtle, complex, and nearly universal emotion: “acute vexation, annoyance, or mortification, arising from disappointment, thwarting, or failure,” as the OED puts it*; “disquietude or distress of mind caused by humiliation, disappointment, or failure,” according to Merriam-Webster. It found its way into English from French in the late 17th century, and was considered “affected or frenchified” for several decades thereafter. Alexander Pope used chagrin in his 1714 narrative poem “The Rape of the Lock,” where he rhymed it with “spleen.” (Pope may have been singlehandedly responsible for rescuing chagrin from French purgatory: the OED gives two additional example sentences from his correspondence.)

I was surprised to learn that chagrin comes not from the language of moods but from the lexicon of the physical world. You may know its Anglicized form, shagreen (yes, rhymes with “spleen”), which means “rough, untanned leather … prepared from the skin of the horse, ass, etc., or of the shark, seal, etc., and frequently dyed green.” It’s also a color name.

From The Spruce, a home-and-family website: “If you're looking for a fun green paint color, consider Shagreen. This green is right on the cusp of warm and cool, with just enough softness to push it over to the cool side.”

 

How did a word for a type of leather become a word for a type of feeling?

Word of the week: Blackpilling

Will Sommer writes in his blog, Right Richter*:

After Nancy Pelosi and Chuck Schumer announced a potential DACA deal, pro-Trump forums and Twitter lit up with mentions of “blackpilling”— the concept that the political process is useless, and that either completely dropping out of society or responding with mass violence is the answer. The idea that Trump would betray them, they said, was the ultimate blackpill.”

(Emphasis added.)

Blackpill (noun), blackpilling (gerund), and to blackpill (transitive verb) are relatively new, but since 2016 they’ve been pervasive among the so-called alt-right, whose adherents include neo-Nazis, white separatists, and the manosphere. The terms were inspired by The Matrix (1999), written by siblings Lilly and Lana Wachowski, in which the protagonist, Neo, is offered a choice of a virtual red pill or a virtual blue bill. “You take the blue pill, the story ends,” the character Morpheus tells Neo. “You wake up in your bed and believe whatever you want to believe. You take the red pill, you stay in Wonderland, and I show you how deep the rabbit hole goes.”

“Red pill” – a metaphor for “reality, however harsh” – was adopted by the men’s rights movement, many of whose adherents frequent a sub-Reddit called The Red Pill. The Red Pill was also the title of a 2016 documentary about the men’s rights movement directed by Cassie Jaye.  

What “redpilling” is to the manosphere, “blackpilling” is to a segment of the alt-right: the neoreaction movement, self-styled as NRx.

June linkfest

Fox News is dropping its “Fair & Balanced” slogan, which was invented by Roger Ailes when he launched the network in 1996. Ailes died last month. “In the annals of modern advertising, ‘Fair & Balanced’ will be considered a classic,” writes Gabriel Sherman for New York. “The slogan was Ailes’s cynical genius at its most successful. While liberals mocked the tagline, it allowed Ailes to give viewers the appearance of both sides being heard, when in fact he made sure producers staged segments so that the conservative viewpoint always won. (If you haven’t read Sherman’s biography of Ailes, The Loudest Voice in the Room, I highly recommend it. Yes, it’s fair and balanced.)

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“At some point, we’ve all wondered about the incredibly strange names for paint colors,” writes Annalee Newitz in Ars Technica. “Research scientist and neural network goofball Janelle Shane took the wondering a step further. Shane decided to train a neural network to generate new paint colors, complete with appropriate names. The results are possibly the greatest work of artificial intelligence I've seen to date.” They include Bank Butt (a lavender-mauve), Grass Bat (dusty rose), Stoner Blue (grayish), and these winners:

Image via Adweek

For more on color naming through the centuries, see my Visual Thesaurus column, “Where Have All the Ordinary Color Names Gone?”