“Companies change their slogans and catchphrases all the time to keep themselves fresh in customers’ minds. But DiGiorno might be the only one that has kept the same catchphrase, but changed the implication.” (Eater)
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“Sometimes I look at license plates for new prefix ideas. Sometimes I borrow from the names of cats or dogs.” How two women in Chicago create all those names for generic prescription drugs. (David Lazarus for Los Angeles Times; via MJF)*
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I recently finished reading The Secret Lives of Color, by Kassia St. Clair, a lovely little book of stories, published in 2017, about hues familiar and strange. In the latter category is Isabelline (sometimes called Isabella), said to be the color of the Spanish Infanta Isabella’s white linen underwear after it had been yellowed by age and wear (and – how to put it – bodily excretions); and minium, a bright orange-red used in the Middle Ages. (St. Clair doesn’t say how it got its name, so I looked it up: It comes from the Minius River on the Spanish-Portuguese border, now known as Miño or Minho.) I’d known that puce, a brownish purple, means “flea” in French, but I hadn’t known that gamboge, a word describing a shade of yellow-orange, comes from “Cambodia” – formerly “Camboja” – where the pigment was extracted from the sap of Garcinia trees.
To me, the most interesting color stories in the book are about non-colors: shades that don’t appear in the rainbow or on color wheels. Take the browns: “That there is no bright or luminous brown led to its being despised by both medieval artists and modernists,” writes St. Clair, which may be why I find the browns so endearing. Also, their names tell wonderful tales.
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It’s the end of the year as we know it, and I feel linky.
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New York-based creative director Lukas Weber turned some familiar online abbreviations – LOL, ROFL, BTW, and more – into familiar-looking logos. (Via Brand New blog)
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“An examination of today’s American skull logos shows a variety of businesses exhibiting crude expressions of menace, juvenile assertions of badassedness, and more than a little fascist iconography.” (Emblemetric)
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Such a lovely-sounding word; such a subtle, complex, and nearly universal emotion: “acute vexation, annoyance, or mortification, arising from disappointment, thwarting, or failure,” as the OED puts it*; “disquietude or distress of mind caused by humiliation, disappointment, or failure,” according to Merriam-Webster. It found its way into English from French in the late 17th century, and was considered “affected or frenchified” for several decades thereafter. Alexander Pope used chagrin in his 1714 narrative poem “The Rape of the Lock,” where he rhymed it with “spleen.” (Pope may have been singlehandedly responsible for rescuing chagrin from French purgatory: the OED gives two additional example sentences from his correspondence.)
I was surprised to learn that chagrin comes not from the language of moods but from the lexicon of the physical world. You may know its Anglicized form, shagreen (yes, rhymes with “spleen”), which means “rough, untanned leather … prepared from the skin of the horse, ass, etc., or of the shark, seal, etc., and frequently dyed green.” It’s also a color name.
From The Spruce, a home-and-family website: “If you're looking for a fun green paint color, consider Shagreen. This green is right on the cusp of warm and cool, with just enough softness to push it over to the cool side.”
How did a word for a type of leather become a word for a type of feeling?
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Will Sommer writes in his blog, Right Richter*:
After Nancy Pelosi and Chuck Schumer announced a potential DACA deal, pro-Trump forums and Twitter lit up with mentions of “blackpilling”— the concept that the political process is useless, and that either completely dropping out of society or responding with mass violence is the answer. The idea that Trump would betray them, they said, was the ultimate blackpill.”
(Emphasis added.)
Blackpill (noun), blackpilling (gerund), and to blackpill (transitive verb) are relatively new, but since 2016 they’ve been pervasive among the so-called alt-right, whose adherents include neo-Nazis, white separatists, and the manosphere. The terms were inspired by The Matrix (1999), written by siblings Lilly and Lana Wachowski, in which the protagonist, Neo, is offered a choice of a virtual red pill or a virtual blue bill. “You take the blue pill, the story ends,” the character Morpheus tells Neo. “You wake up in your bed and believe whatever you want to believe. You take the red pill, you stay in Wonderland, and I show you how deep the rabbit hole goes.”
“Red pill” – a metaphor for “reality, however harsh” – was adopted by the men’s rights movement, many of whose adherents frequent a sub-Reddit called The Red Pill. The Red Pill was also the title of a 2016 documentary about the men’s rights movement directed by Cassie Jaye.
What “redpilling” is to the manosphere, “blackpilling” is to a segment of the alt-right: the neoreaction movement, self-styled as NRx.
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Fox News is dropping its “Fair & Balanced” slogan, which was invented by Roger Ailes when he launched the network in 1996. Ailes died last month. “In the annals of modern advertising, ‘Fair & Balanced’ will be considered a classic,” writes Gabriel Sherman for New York. “The slogan was Ailes’s cynical genius at its most successful. While liberals mocked the tagline, it allowed Ailes to give viewers the appearance of both sides being heard, when in fact he made sure producers staged segments so that the conservative viewpoint always won. (If you haven’t read Sherman’s biography of Ailes, The Loudest Voice in the Room, I highly recommend it. Yes, it’s fair and balanced.)
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“At some point, we’ve all wondered about the incredibly strange names for paint colors,” writes Annalee Newitz in Ars Technica. “Research scientist and neural network goofball Janelle Shane took the wondering a step further. Shane decided to train a neural network to generate new paint colors, complete with appropriate names. The results are possibly the greatest work of artificial intelligence I've seen to date.” They include Bank Butt (a lavender-mauve), Grass Bat (dusty rose), Stoner Blue (grayish), and these winners:
Image via Adweek
For more on color naming through the centuries, see my Visual Thesaurus column, “Where Have All the Ordinary Color Names Gone?”
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Should you spend $1.5 million on a domain? Almost certainly not. As A Hundred Monkeys puts it: “While your emotions should guide you in naming dogs, kids, and boats, they need to take a back seat while you mull over dropping seven figures on a domain.”
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An illustrated glossary of typography terms. (Hat tip: Glen Turpin.)
From Canva.
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What if business jargon were made literal and tangible? Artists Isabel + Helen take on that challenge with A Load of Jargon, an installation opening tomorrow at The Conran Shop in London’s Chelsea district. The exhibit turns five buzzwords – “thinking cap,” “big idea,” “next steps,” “easy win,” and “going viral” into visual puns. There’s a public-health imperative behind the humor, notes FastCo Design in a story about the show: “[C]orporate speak isn't just funny sounding (and fuzzy in meaning)—it actually can make you less intelligent.” (Hat tip: Silicon Valley Speak.)
“Next Steps”
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I don’t knit, but that hasn’t stopped me from lurking around the Etsy shop of a German merchant called DyeForYarn. The pun, though forced, is fitting. Just take a look at the macabre names bestowed on many of the colors.
It’s Really Dead, Dead Walnut Wood, Black Hole, Gray Which Must Not Be Named. (“OOAK” stands for “one of a kind.”)
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Tuscan chicken, Tuscan toilets, Tuscan hummus: What exactly does Tuscan mean, anyway? (The New Yorker)
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How do nouns become verbs? Why are we OK with buttering our bread or boycotting a business, but clench our teeth at impacting and efforting? (JStor Daily) More on how branding weirds language (by me).
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And 1 extra grammatical error than Original Ready Crust too. pic.twitter.com/uAT87Bw5LV
— Jonathon Owen (@ArrantPedantry) March 14, 2016
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A 12-stanza poem composed entirely from the titles of SXSW panels.
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