The beauty-education industry serves a diverse, mostly female population of instructors, students, and beauty-school owners. Many students come to beauty-school programs with only a high school degree; instructors may have community-college backgrounds or four-year degrees; owners usually have a bachelor’s degree.
That educational diversity was one of my challenges when I was asked by Milady, a leader in beauty education and certification, to name the company’s new digital learning system. A second challenge: communicating “innovation.” Milady is well established and respected—it’s an industry pioneer—but not as closely associated with technological advances as some of its younger competitors.
Meet CIMA, a name to position Milady for a dynamic future while honoring the company’s heritage.