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Naming 101
- Building a Better Tagline: Part 1
- Building a Better Tagline: Part 2
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- Does Creative Spelling Make a Name More Protectable?
- Does This Name Make Me Look Fat?
- Fear of Words (and Other Writer's Blocks)
- Five Types of Names
- Forget About Love
- How Journalism Can Help You Create a Name
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- How to Evaluate a Corporate or Product Name
- How to Name Your Company? Not Like This.
- How to Write a Naming Brief
- Seven Ways to Go Wrong with Naming
- Six Naming Questions You May Have Overlooked
- Ten Common Naming Myths
- The Mysteries of Naming, Chapter 1
- To Verb, or Not to Verb?
- What Can a Name Developer Do for You?
- What Does "Fritinancy" Mean?
- What Journalism Taught Me
- What Makes a Bad Name Bad?
- When to Change a Name—and When Not to
- Why I Can't Tell You My Fee (Yet)
- Why You Need a Naming Brief
- Your Slogan: It's Not About You
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