One of the newest media outlets in the US has a very old name: Puck.
The digital publication, which launched in September, is owned and operated by a group of veteran New York journalists (Julia Ioffe, Barathunde Thurston, Joe Kelly, Matt Belloni, and others) and promotes itself as “a new media company dedicated to the power corridors of our culture: Wall Street, Washington, Silicon Valley, and Hollywood” and as “a platform for smart, engaging (and, yes, occasionally dishy) journalism.” Its beats are Wall Street, Hollywood, Silicon Valley, and Washington.
A pre-launch announcement from Puck.news.
You can read one article without paying, but if you want more dish you’ll have to dish out some cash. “A $100 annual fee entitles subscribers to personal emails from the authors and all the newsletters, features and breaking news; moving up to $250 brings all that plus access to conference calls with the authors, Q&As with the staff and invitations to events,” Bloomberg’s Lucas Shaw reported on September 13.
What about the name? From the August 5, 2021, email announcement: “The name is a nod to Shakespeare—as well as to the building where humor magazine Spy was born.”
More about Spy in a bit. First, though, here’s the Puck Building.