Fritinancy

Word of the week: Loco

Democrats “have gone loco, they have gone loco,” President Trump told a crowd in Tennessee on October 1. He added, for the benefit of monolingual listeners: “They have gone crazy.” Earlier that day, at a White House press conference, he had used the same word to disparage another group on his enemies list:

“They’re loco,” he said of the media. “I use that word because of that fact that we made a trade deal with Mexico.”

Two days earlier, Trump had tested “loco” at a West Virginia rally, saying the Democratic Party was “so far left, Pocohantas” – his often-invoked slur for Massachusetts Senator Elizabeth Warren – “is considered conservative.” The Democrats “have gone crazy. They’ve gone loco.”

And on October 10 Trump wielded his new favorite adjective against the Federal Reserve Bank.

Trump blames "loco" Fed for stock market slide https://t.co/BlAhxXHJ1H pic.twitter.com/LiKGxZYxy7

— The Hill (@thehill) October 11, 2018

His full comment, in an interview with Fox News: “The Fed is going wild. I mean, I don’t know what their problem is that they are raising interest rates and it’s ridiculous. The Fed is going loco, and there’s no reason for them to do it. I’m not happy about it.”

Faster than a speeding locomotive, reporters were turning “loco” against its source. “Donald Trump’s Loco Attack on the Federal Reserve” was the headline on an article by staff writer John Cassidy in the New Yorker online. (Cassidy’s conclusion: “Rather than acting strategically and respecting an institutional setup that, generally speaking, has served the country well, [Trump] went loco.”) Washington Post opinion writer Catherine Rampell observed that “Trump’s arm-twisting of the Fed is what’s truly ‘loco’.”

That’s a lot of “loco” for a single fortnight, and the reasons for its sudden surge are unclear. Trump often has trouble stringing together a coherent sentence in his native English, and he has no history of demonstrating admiration for the Spanish language or its speakers. (In the only other example I can recall of his using Spanish, he called for deporting “bad hombres” during an October 2016 debate with Hillary Clinton. He mispronounced “hombres” as “hambres,” which means “hungers.”) Is Trump a fan of Marcelo “El Loco” Bialsa, the Argentine-born soccer coach now managing Leeds United? Doubtful. Was the recent Spanish incursion was influenced by “Loco,” a new track by Machine Gun Kelly released in August of this year?

 

Probably not.

 

How Bulbul got its name

Bulbul is a contemporary Danish watch brand with a name whose etymological tentacles extend into in at least three languages, none of them Scandinavian.

Bulbul makes three minimalist styles of watch. The watches do only two things: tell time and look beautiful.

 

 

Pebble watch via SFMOMA

 

That asymmetrical face? Breathtaking. And, it turns out, devilishly difficult to manufacture. As Wired magazine reported in 2013, when Bulbul launched, “Factories are set up to make circular, square, and oval watches, but the subtly asymmetrical shape of the Pebble required almost every part to be customized—from the sapphire crystal on the face to hidden rubber rings inside the watch that keep it waterproof.” (Lots of droolworthy photos here.)

I’m going to wrench myself out of my covetous reverie (the watch is probably too big for me anyway, right?) and focus on the name: Where does “Bulbul” come from?

The case of the coded acronym

I’m over at the Strong Language blog today with a story about a Hollywood recording studio that recorded some of the biggest names of the 1960s and 1970s: the Doors, Frank Zappa, Jimi Hendrix, Linda Ronstadt. The studio’s own name was the acronym T.T.G., which may have stood for “Two Terrible Guys.” Or it may have stood for a Yiddish-Arabic expression that was considerably swearier.

Names of the Year 2015

The American Name Society is accepting nominations for Names of the Year, with the winners to be announced at the society’s annual meeting in Washington, DC, on January 8, 2016. Anyone can play; submit your nominations before January 5.

Here are my own nominations in the categories established by ANS – names “that best illustrate, through their creation and/or use during the past 12 months, important trends in the culture of the United States and Canada.” My top picks are *starred.