In advertising, out is in, prefixly speaking.
“Out-deliver. Out-delight. Out-disrupt” on the Informatica home page. (Mere disruption no longer suffices; now it has to be out-disruption.) I saw the same message on an Informatica billboard at a San Francisco approach to the Bay Bridge.
Informatica is everywhere.
Out-innovate! Out-perform! Out-impossible! Can we just call them InformOUTica?