Ten years ago, when social media and blogging were still new and a rational person was in the White House, I did something ambitious and presumptuous: I published a list of the Brands of the Decade.*
And now it’s time to do it again.
To qualify for my highly subjective top-12 list, a brand had to meet these guidelines:
- Founded during the second decade of the 21st century or shortly before or
- Had a significant impact on the way we do business or live our lives during this decade or
- Consistently made headlines during the decade (for better or worse).
Because I’m a name developer, I gave a little extra weight to brands with interesting or influential names.
A message to sticklers: Yes, I know that actually a decade begins in a year ending in 1, not 0. SORRY.
In alphabetical order, then: