Hello! Whether you’ve landed here by chance or through habit, I welcome you — and suggest that you follow me to where the action is now: on my Substack newsletter. The name is the same, and the content is similar: names, brands, writing, and the language of commerce. But there’s a new look and nifty new features, like Notes and Chat.
Some of what you may have missed:
My tribute to Ilon Specht (1943–2024), the advertising copywriter and creative director who came up with L’Oreal’s long-running slogan, “Because I’m Worth It.”
Why is midi the word — and brand name — of the moment?
Sixt, Solovair, Straedgy, Sway: What do these brand names communicate?
. . . and much more! See you there.
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