Hello, and welcome to Old Fritinancy — Classic Fritinancy? — the blog I launched in 2006. In August 2023 I made the transition to the Substack platform, where I’m publishing new writing on names, brands, words, and the language of commerce.
Here’s a sampling of what you’ll find on New! Improved! Fritinancy:
Word of the week for April 15: Wankpanzer
Critiques of interesting brand names like Kagi, Aptos, and Sora.
And much, much more! Subscribe to Fritinancy on Substack and read my twice-weekly newsletters, plus Notes (similar to Twitter or Bluesky posts) and recommendations of other terrific Substack newsletters like Caitlin Barrett’s Naming for Everyone, Jack Shepherd’s On Words and Up Words, and Benjamin Dreyer’s A Word About . . .
See you there!
