Fritinancy

Meanwhile, on Substack...

I’ve made a full transition from this blog to my Substack newsletter, also called Fritinancy. My Leap Day newsletter is a linkfest of branding news, rebranding news, naming news, and assorted items of interest. Read it here.

I also continue to contribute to Medium! Read my two latest stories: 

• The famous Apple “1984” commercial (and why I’ve never bought an Apple product)
• Is there a common meaning of  “common sense”?

Thanks for reading!

 

New writing

If you’ve landed here via search engine, welcome! For the last six months most of my writing has been published on Substack. That’s where you’ll find:

All about Veblen goods (and Thorstein Veblen, for whom they’re named)

Discovering Asian brands at San Francisco’s liveliest shopping center

Critiques of three brand names: Nuvet, TRYP, and Navier

And lots more! Subscribe—it’s free!

I also continue to publish on Medium. Recent stories include:

The triumph of the swears: Why naughty words dominated the Word of the Year vote

It’s been 40 years since Apple’s groundbreaking “1984” ad, and I still haven’t bought a single Apple product

And because squaw is back in the news because Fresno County (California) leaders are refusing to remove the word from a local place name, here’s a gift link to my 2021 story about the valley of the S-word.

You can read all of my Medium stories with an annual membership—just $50—that also gives you access to everything else published on Medium.