I’m talking about names today in my Substack newsletter: Kindbody, Gromeo, Uniqlo : C, and millennial baby names. Find me in your browser or on the Substack app—subscriptions are free, and you’ll receive ad-free updates in your inbox.
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September 15, 2023
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Naming 101
- Building a Better Tagline: Part 1
- Building a Better Tagline: Part 2
- Can Name Development Be Crowdsourced?
- Creating Names with Emotional Appeal
- Does Creative Spelling Make a Name More Protectable?
- Does This Name Make Me Look Fat?
- Fear of Words (and Other Writer's Blocks)
- Five Types of Names
- Forget About Love
- How Journalism Can Help You Create a Name
- How to Be a Good Client
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- How to Name Your Company? Not Like This.
- How to Write a Naming Brief
- Seven Ways to Go Wrong with Naming
- Six Naming Questions You May Have Overlooked
- Ten Common Naming Myths
- The Mysteries of Naming, Chapter 1
- To Verb, or Not to Verb?
- What Can a Name Developer Do for You?
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- What Journalism Taught Me
- What Makes a Bad Name Bad?
- When to Change a Name—and When Not to
- Why I Can't Tell You My Fee (Yet)
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