Effortless style, effortless meditation, effortless cash flow, effortless HR, effortless entertaining, effortless change: If it’s worth doing, we’re being told, it’s worth doing with as little effort as possible.
A small sampling of the dozens of “effortless” brands and book titles that have multiplied over the last 20 or so years
In my latest story for Medium, “Against Effortlessness,” I investigate the buzzword and compare it with “We Try Harder,” Avis’s long-running slogan that made a virtue of effort. And I find evidence that the effortless tide may be turning. Read the story, clap (up to 50 times!) if you like it, and sign up for Medium to read more from me and other writers. It’s worth the effort!