Is it ever smart to choose a negative tagline? Some brands say “Positively yes!” Discover which ones, and how they went negative, in my latest story for Medium: “The Sneaky Power of a Negative Tagline.” Don’t forget to clap!
Post a comment
Comments are moderated, and will not appear until the author has approved them.
Your Information
(Name and email address are required. Email address will not be displayed with the comment.)
"Nobody doesn't like Sara Lee."
"This Is Not Your Father’s Oldsmobile."
Posted by: Dan Freiberg | March 20, 2023 at 06:39 PM