Is it ever smart to choose a negative tagline? Some brands say “Positively yes!” Discover which ones, and how they went negative, in my latest story for Medium: “The Sneaky Power of a Negative Tagline.” Don’t forget to clap!
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"Nobody doesn't like Sara Lee."
"This Is Not Your Father’s Oldsmobile."
Posted by: Dan Freiberg | March 20, 2023 at 06:39 PM