Yes, it’s Thanksgiving in the U.S. on November 24. And it’s GivingTuesday—”a global generosity movement unleashing the power of radical generosity”—on November 29. But I haven’t accidentally dropped Thanks or Tuesday. I’m talking instead about “It’s giving [X],” a linguistic happening of its own.
Listen, for example, to Chris Brown’s “It’s Giving Christmas,” released last week:
Ain’t no better holiday (Oh)
Everybody sayin’ that we made it (We made it, yeah-yeah)
Put that thing up on your wishlist (Oh)
It’s giving Christmas, oh, wow (Yeah)
Hear that? Giving isn’t modifying Christmas; it’s a participle that means something like “evoking” or “giving off a vibe.” (For more on “vibe,” see Ben Zimmer’s November 19 Word on the Street column for the Wall Street Journal.) Later in the song, Brown turns it around with the line “Christmas is giving,” a more familiar sentiment.
Or consider this poster for “It’s Giving Thanks Girl!”, a San Antonio event featuring drag performers Tundra Hall (a pun on the Tundra Haul rolling cooler) and Ira Descent (pronounced “iridescent”). There’s no comma after “thanks,” although the San Antonio Current seemed to think one was required.
I’m fairly certain the ambiguity is intentional.
It’s giving Christmas: “Sure feels like Christmas around here.”
It’s giving thanks: “I believe I detect a spirit of gratitude.”
The phrase has been circulating for a few years, percolating up from the Black queer and trans communities. Know Your Meme says its precise origins are unknown; the earliest documented usage, so far, is a 2019 episode of Divorce Court in which Rolling Ray, a disabled gay rapper-slash-influencer, introduced himself to the judge by saying “It’s giving very much how you doing your honor Ms. Judge Lynn Towler.”
Know Your Meme defines “It’s giving” thus:
a slang term used to describe someone or something's look or vibe with a positive ironic connotation, derived from the phrase “giving X vibes.” For example, “It's giving rockstar” would positively describe someone as having a rockstar vibe.
Twitter, and especially Black Twitter, is full of real-world examples.
It’s giving Christopher Walken:
it’s giving Christopher Walken and I love it. https://t.co/e3WwSuiQKs— Imani Gandied Yams @firstname.lastname@example.org (@AngryBlackLady) November 15, 2022
It’s giving industry plant:
BTS nominated again for a song nobody listened to. It’s giving industry plant. pic.twitter.com/nIpV9XVZkC— kimberly. (@problemsthots) November 15, 2022
“It’s giving shackled”—i.e., this job makes me feel like I’m in prison—is a subset unto itself.
“It’s giving shackled” LOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOL https://t.co/lIilhvU7Kv— jonabowu.eth (@JOnabowu) February 12, 2022
On December 3, 2021, the Atlantic’s crossword-puzzle editor, Caleb Madison, used “it’s giving” in a puzzle* and then wrote a column explaining the choice:
As is the case with oodles of now-mainstream slang, It’s giving ___ filtered into the lexicon from ball culture, arising from sources like RuPaul’s Drag Race, Paris Is Burning, and Black Twitter. This is the same linguistic pathway that gave us yasss queen, serving realness, that’s tea, throwing shade, gagging, even legendary—phrases originating within queer communities of color, now freely used, for better or worse, by straight white people (and many others, of course) to give their language emphasis, dynamism, and play. …
It’s such a simple and evocative turn of phrase, and you can hear “____ vibes” or “big ___ energy” only so many times before you get sick of them, even used ironically. But in enshrining the phrase in a crossword, I wanted to pay tribute to its origins. That’s why I ended up going with the clue “Phrase from drag-ball culture that might introduce an energy reading.”
Still confused about how to use “It’s giving”? Here’s a visual from This Interests Me:
Undated; published sometime after January 9, 2022
Want to give the gift of “It’s giving”? Earlier this year, rapper Doja Cat introduced a line of clothing and accessories under the brand name It’s Giving—but not without controversy. Remember Rolling Ray, the disabled rapper-influencer? He claims to have coined “it’s giving” in 2019, and accused Doja Cat of, well, taking it without permission. Read all about it.
* The Atlantic publishes a daily crossword. Madison didn’t link to the one he references, and I haven’t been able to find it.